Google has launched a new way of discovering the world via a game. Google’s latest feature Smarty Pins mixes trivia game with map. Players, who are asked Trivia questions, should localise the location described in placing a pin on a Google Map. (Tnooz)
ALL ASPECTS OF GAMIFICATION
Even simple, Smarty Pins ticks almost all the requirement for gamification.
- Goal: Answering the most questions possible, before loosing the 1000 points (called miles in the game) attributed at the beginning of the game. In case of a wrong answer, the player looses the number of miles separating the cities, which was the correct answer, and the location he has pinned it on. Every time, the player gives a good answer, he can gain between 1 to 15 miles, if an answer within 15 seconds is given.
- Time pressure: The faster the player answers, the more miles he receives as a reward if the answer was correct. Every second, the reward decreases by one point.
- Rarity: It is an unlikely high achievement to receive 15 miles, as the gameplay makes it difficult to pin immediately an exact location.
- Help: After 15 seconds, the game provides one more clue about the city to find.
- Reward: Every five questions answered, the player receives an award. After the five first questions, he receives a bronze one, then silver and gold.
- Empowerment: The more questions the player answers, the better the reward he receives.
- Social challenges: The game has implemented a leaderboard for the best players. At the end of the game, a player can also share its score on the social media channels Facebook, Twitter and Google+ and invite friends to challenge the score.
DISCOVERING THE WORLD WHILE PLAYING
Smarty Pins allows players to learn cultural facts, while updating their geographical knowledge. Users can either start the game immediately or choose a specific category among Feature topics, Art&Culture, Science&Geography, Sports&Games, Entertainment and History&Current events. The only weakness of the game is the difficulty to actually drop pins to a location. This kind of game is not a novelty. For example, the game Geguessr uses Google Street view and then asks the player to guess what is the location.
HOW TRAVEL INDUSTRY COULD TAKE ADVANTAGE OF THIS KIND OF GAME?
With such a gameplay, a new way of discovering a country is possible. The playground needs only to be reduced to a country scale. By implementing questions about a specific country and using visual content, such as satellite, street views or images, the game could even be more attractive.
Discussioncomments powered by Disqus
More from #DTTT
In January we present:Digitising a Destination with Tourisme Bretagne
Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved. The Federation of Breton Tourist […]
In January we present:How Destination Canada evolved from a Destination Brand to a Passion Brand
For destination marketers today, the biggest challenge is to keep up with the speed of change and the ever-changing traveller. So how best to stand out from the competition? Is it through technology? Offers? Experiences? Brand? For Destination Canada, it was a change in strategy. A shift to focusing on transformational travel to respond to […]
In January we present:Always-on Marketing for the Chinese Traveller with Dubai Tourism
Dubai is the 4th most visited city in the world, welcoming 10.85 million international guests in 2019. In 2014, Dubai Tourism identified China as a huge opportunity market and set about developing a strategy to reach this highly sought after audience. Over the years, Chinese travellers are fast becoming, if not already, the world’s most […]
In December we present:#DTTTInsights: Predicting the Top Trends in 2020 in Destination MarketingAs we approach a new decade, we reflect on another year gone by, and start to think about what the next year has in store. We know the world of travel and digital is constantly changing so who knows what the new year may bring. One thing we do know for sure, the visitor economy [...]
In December we present:Inspiring Content Online & Offline with Aruba Tourism Authority
This year, Aruba Tourism Authority embarked on creating an inspirational travel brochure with an offline and online integration. The content has a user-generated feel to it, showing the many different things to do in Aruba from activities and beaches to culinary and culture. We caught up with Sharmin de Vries, PR-manager Netherlands & Belgium at […]
In December we present:Helping Tourism Businesses Create Content with Iles de la Madeleine
For a period of 9 months, the Iles de la Madeleine Tourism Cluster, part of the Province of Québec, Canada, implemented a content creation strategy with different tourism companies. We are proud to say that this project was initially inspired by #DTTTCampus back in 2017, and the DMO has been developing this and helping tourism […]