Opinions: 

Travel Tech

Increasing numbers of travellers make spontaneous trip decisions according to a survey by Expedia, while mobile devices are of growing importance in these last-minute travel planning scenarios.

In fact, the survey shows that almost all U.S. adults (92%) consider themselves at least a little spontaneous. Nearly half went impulse shopping (49%), or treated someone else with a gift or kind deed,  (49%), while approximately one third embarked on last-minute trips out of town (30%).

Ease of Booking Increases

As technology continues to evolve, travellers are able to book last minute trips with increasing ease. For example, Expedia's smartphone app analyses over 65 billion potential options when offering flights between various U.S. cities and presents the options to customers so they can book a flight on the app in less than a minute. For today's travellers, ease of use is extremely important, as the trend for mobile bookings continues to grow. According to survey data, 28% of smartphone owners have used their mobile device to book a hotel, and 34% indicated they haven't yet but they intend to.

Mobile Devices Useful for Last Minute Trip Decisions

Last minute hotel bookings often come at discounted rates, so the ability to book on the move using mobile devices offers travellers the chance to save money. Data from Expedia's mobile bookings shows that more than half of hotel stays booked through a mobile device are for reservations beginning in the next 24 hours. Once they are on the move, travellers keep their mobile devices close at hand and continue to rely on them. In fact, 84% of U.S. travellers say that using their smartphone makes it "at least somewhat easier" to be spontaneous while travelling.

Money Biggest Barrier to Spontaneity

While most people in the U.S. said they dream of taking a spontaneous trip to an exotic location (28%), only 7% indicate they would actually go. Instead, the majority of Americans were more likely to take a spontaneous trip to a beach (26%). Perhaps this is due to the twin factors of money and location, as 47% of Americans indicated money was the biggest concern in planning a spontaneous trip, and only 5% of U.S. adults who ever take last minute trips indicated they travel out of the country on those trips. But 93% of U.S. adults say they would be 'somewhat likely' to drop everything at a moment's notice to travel - if someone else was picking up the bill!

Discussion

comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge