Squidoo

Opinions: 

Travel Tech

Have you come across the new platform Squidoo yet? If not, you should definitely have a look and see how it could be a useful addition to your social networks. The social media platform was created in 2005  by Seth Godin, a well known marketing guru, along with a small team. Since then, the community has been growing strongly, and should certainly be on the radar for marketers around the world. In social media, networks can evolve very quickly, and the past years have shown that tourism organisations that don’t jump on the bandwagon could miss out and often struggle to catch up on the use and central integration of different social media channels into their overall digital strategy.

IDEA BEHIND SQUIDOO

Squidoo believes that original and handcrafted content that is written and loved by users is a lot more powerful and enjoyable to read for others. As a platform, it is run open and free and gives users the opportunity to organise their interests online by curating original content. Users can create portfolios for webpages, called 'lenses', and can even earn royalty for the writer or for charity.

SQUIDOO AND TOURISM

Tourism organisations and destinations in particular should make use of this new social media site, as it really is a new and fun way for the tourism industry to showcase itineraries, modes of transport or things to do. The use of large images is a key part of showcasing tourism and travel. Destinations can create different 'lenses' that generate interest amongst Squidoo users. By this means, tourism brands can easily engage with consumers by establishing a more personal interaction with them. Rather than 'selling' products, it is more about making suggestions, and showcasing what is special and interesting about the tourism product or destination.

MEASURING SUCCESS

As with any social media platform, it is important to measure success and see if it is worth investing time and resources into the site in order to engage with consumers and to generally show a presence on the site as a tourism brand or destination. Squidoo requires big pictures, maybe polls or guestbooks for engagement and the specific topics should be updated regularly. With the Squidoo statistics centre, users can track lens visits, traffic and clickouts. For some organisations, this is a very useful method to measure success, whilst others my require more complex means. This all depends on the type of organisation, service or product. If you did not know Squidoo as a site before, you should go and check its relevance for you and your organisation!

More from #DTTT

  • In February we present:
    Shaping Vienna – A New Visitor Economy Strategy for the Vienna Tourist Board

    Sustainable tourism growth is at the forefront of destination strategy today, proposing new visions and objectives for the future of the visitor economy. The Vienna Tourist Board presents its Visitor Economy Strategy 2025, Shaping Vienna, reflecting a new era of tourism that targets sustainable development with an emphasis on adding value for the city, its […]

    #Visitor Economy Strategy #sustainable tourism #add value #Vienna Tourist Board
  • In February we present:
    Travel Oregon – Rethinking Content Styles

    For Travel Oregon, content has taken several changes in direction over the years, with a timeline of multiple successful campaigns under its name. This is a great example of a DMO that has adapted its content style over time to align with the ever-changing travel landscape, highlighting the role of sustainability and its impact, and […]

    #rethinking content style #brand dna #sustainability #travel oregon #brand-values #differentiation
  • In January we present:
    #ClientStories Visit Brussels | Full Digital Transformation

    The Digital Tourism Think Tank conducted a full Digital Transformation assessment and organisational audit of Visit Brussels, looking at every single aspect of the organisation and its digital activities.  Using our carefully curated 12-step approach, we reviewed the organisation from a completely holistic perspective, analysing everything from the organisational structure to the visitor cycle and […]

    #digital content strategy #brand transformation #Visit Brussels #digital transformation #design-thinking #Knowledge Exchange
  • In January we present:
    Visit California – The Pivotal Brand Touchpoint

    Visit California is a DMO that is really leading the way when it comes to leveraging the destination brand story, and has long been a destination that we here at the #DTTT consider to be a best practice when it comes to delivering compelling content, all year round.   Visit California understands the importance of […]

    #brand desire #brand story #visit California #touchpoints #brand-identity #content strategy
  • In January we present:
    Digitising a Destination with Tourisme Bretagne

    Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved.  The Federation of Breton Tourist […]

    #Tourisme Bretagne #sustainable tourism #customer journey #DTTT-global #digital strategy #digitalisation
  • In January we present:
    How Destination Canada evolved from a Destination Brand to a Passion Brand

    For destination marketers today, the biggest challenge is to keep up with the speed of change and the ever-changing traveller. So how best to stand out from the competition? Is it through technology? Offers? Experiences? Brand?  Here is an extract of Destination Canada’s talk about brand transformation.  We have highlighted the key messages.  The full […]

    #brand journey #transformational travel #passion brand #Brand evolution #destination canada #strategy
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge