Europe

Opinions: 

Travel Tech

For the tourism industry it is very interesting to monitor how communications and social networking is developing amongst western european countries. Although social networking and communications in general are dominating the Smartphone activities in Europe, there are still tremendous differences with regards to Smartphone usage and internet penetration. However, search, news and entertainment remain to be very popular activities amongst Smartphone users. eMarketer now revisited the internet penetration in Western Europe, in particular in France and Germany with 74% and lower rates in countries such as Italy and Spain with only 58% and 64% respectively (eMarketer 2014).

ONLINE ACTIVITIES

When looking more closely at the key online activities of consumers in Western Europe, it is clear that social networking are ranked highest with regards to online activities. Many consumers are also increasingly taking advantage of entertainment on their desktop computers but most importantly on their Smartphone when on the go, travelling or even during lunch breaks at work. Mobile is certainly the future with regards to online activities. When looking at the top 10 mobile apps that are used in the EU 5, it is clear that personal email is still leading the way. This is followed by weather, instant messaging services and social networking. Due to the increased connectedness, search is also another very important mobile app that consumers use on a daily basis.

SMARTPHONE USERS IN DIFFERENT COUNTRIES

Interestingly, German smartphone users are actually taking advantage of social networking and messaging apps the most which is very interesting. In addition to that, another 14% of users are also regular game app users. In France, email was most popular with regards to online activities with around 81% of French consumers aged between 15 to 60. Search was also very important as 72% of French consumers see that as an important online activity.

MOBILE CONTENT

When looking at mobile content that is downloaded by mobile internet users in Italy, games apps are leading the way with around 88% of users having them downloaded. Music is in second rank with around 31% and 27% of videos. Interestingly, games and music which are both entertainment activities that consumers spend more and more time of their online activities on.

More from #DTTT

  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
  • In April we present:
    Designing the Future of Tourism – Weekly Tourism Industry Impact Call : Week 6

    At the #DTTT, we are working closely with destinations to find out what’s going on behind the scenes. A different week brings different perspectives. This week on the #DTTT’s sixth Tourism Impact Call, we discussed the role of technology and innovation as a solution for the industry, as well as featuring innovative community initiatives, and […]

    #COVID-19 #industry #product #strategy #technology #tourism
  • In April we present:
    Digital as the ‘new normal’ – Weekly Tourism Impact Call: Week 7

    In Week 7 of our Tourism Impact Call series, we have seen a shift in industry reaction from impact to innovation. Destinations are now fully focused on recovery. This week we discussed how tourism going digital is a key part of recovery. The strategy for many DMOs going digital, is to offer more virtual experiences and online resources, […]

    #COVID-19 #digital #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank