TBU Day One


#DTTT Blog

Last week, the Digital Tourism Think Tank went to Holland to participate in this years Travel Bloggers Unite conference in Rotterdam (TBURTM). The event and all the tweets, posts can be followed through #TBURTM. About 150 bloggers and the travel industry met from Thursday 16 May to Sunday 19 May with each day focusing on a different topic: Meet, Inspire, Learn and Network – all key parts of the conference, ensuring that there are plenty of opportunities for travel industry and bloggers to learn about blogging and meet and discuss about synergies (TBU).


The first day of the conference started with a keynote from Mark Richards from Best Dad I can Be (UK), a humorous speech about how he started the blog and his journey as a “daddy blogger” and published author. He also gave some recommendations and tips for bloggers for their journey. This first keynote was followed by Gary Bembridge’s talk on “Creating Content for Travellers”. This gave some very interesting insights into what bloggers think and do at the moment and what travellers think and want. In the following some of the points raised will be covered and more on this topic will be featured soon on the site.


It is very important for any organisation or bloggers in tourism, that they look at all content through the eyes of travellers and very often, this is not the case yet in tourism. Giving travellers what they want and need is absolutely crucial and according to Gar Bembridge one of the rules to success. When looking more closely at travellers, only 40% of them have read a travel blog which means therer is a lot of potential for blogs. So, what actual is content that is most helpful on blogs? Travellers are very much looking for real life, first hand advice and tips based on personal experiences. Bloggers on the other hand think stories and personal anecdotes are most important content for travellers.


The blogging and tourism industry are both focusing on creating better content for travellers. As the travel habits influence the content needs, it is important to consider that 80% of travellers are travelling under 6 weeks per year and might only travel once or twice per year. Travellers are actually not travelling too much in comparison to bloggers, so for them it is all about risk reduction, as the one or two trips per year are the only opportunities to travel due to money or time constraints. Therefore, it is absolutely crucial to ensure the holiday will not be a bad one. This is where blogs come in place as travellers can read up on where to go in a destination, where not to go, where to eat and how they can also have some unique and very personalised experiences in a destination.


58% of travellers want to read about opinions of others and find that bloggers are mostly unbiased and honest. They are interested in real life experiences and want to be inspired. Through reading blogs and about bloggers’ experiences around the world, most travellers reinforced or confirmed their decision, and sometimes it drives specific travel choices. Some travellers however, read blogs mainly for entertainment. Bloggers are non-commercially driven which gives them a similar sense of trust as family and friends as they would not want to risk their credibility amongst their readers.


Both the travel industry and the bloggers need to know exactly what travellers want and need in terms of content. This has to be one of the key priorities for both. Gary Bembridge summarised this well by saying “Understand what your audience needs, give them content they want and be like a trusted friend”. If these simple rules are followed, success will follow as content is still king and can really make a difference!


comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge