Opinions: 

Travel Tech

Earlier this year, Twitter launched its new Vine app, essentially the video version of the tweet; a short and to the point means of communication within communities. Described by Spud Hilton at SFGate as “what would happen if Instagram and YouTube had a love child”, Vine provides smartphone users an audio-visual outlet, allowing users to create and share looping videos of a maximum of six seconds.

#6secondpostcard #Vinecation

As reported by Tnooz, the digital craze of the moment is to share travel experiences and local hotspots via Vine. With moving, looping images, the Vine is turning into a new-age postcard, proving much more compelling viewing than the traditional postcard or static photograph. This trend can be explored via Twitter or in-app Vine searches on the widely popular hashtags #6secondpostcard or #vinecation.

The implications

What does the emergence of this new social media platform mean for the tourism industry? Getting on board with the latest trends in digital and social media is a great step for DMOs to take; destinations taking advantage of the buzz that accompanies these trends enables them to take a share of the hype. Particularly given that users are themselves taking to Vine to share their travel experiences and show off their cities, it will come naturally for a tourist board to deliver similar content. It is a quick and easy storytelling tool to encourage customer engagement, recognition and content creation and provides destinations a great opportunity to gather a regular stream of user-generated content as well.

Discussion

comments powered by Disqus

More from #DTTT

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
  • influencer experiences
    In May we present:
    Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm

    Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.

    #influencer experiences #storybase #influencer marketing #influencer
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge