Opinions: 

Travel Tech

Earlier this year, Twitter launched its new Vine app, essentially the video version of the tweet; a short and to the point means of communication within communities. Described by Spud Hilton at SFGate as “what would happen if Instagram and YouTube had a love child”, Vine provides smartphone users an audio-visual outlet, allowing users to create and share looping videos of a maximum of six seconds.

#6secondpostcard #Vinecation

As reported by Tnooz, the digital craze of the moment is to share travel experiences and local hotspots via Vine. With moving, looping images, the Vine is turning into a new-age postcard, proving much more compelling viewing than the traditional postcard or static photograph. This trend can be explored via Twitter or in-app Vine searches on the widely popular hashtags #6secondpostcard or #vinecation.

The implications

What does the emergence of this new social media platform mean for the tourism industry? Getting on board with the latest trends in digital and social media is a great step for DMOs to take; destinations taking advantage of the buzz that accompanies these trends enables them to take a share of the hype. Particularly given that users are themselves taking to Vine to share their travel experiences and show off their cities, it will come naturally for a tourist board to deliver similar content. It is a quick and easy storytelling tool to encourage customer engagement, recognition and content creation and provides destinations a great opportunity to gather a regular stream of user-generated content as well.

More from #DTTT

  • In April we present:
    Strengthening Knowledge Share for City Destinations
    Canterbury, United Kingdom, 28th April 2021 The Digital Tourism Think Tank (DTTT) today announced its renewed support for city destinations by strengthening the existing cooperation with European Cities Marketing (ECM). Working together with the philosophy of embracing a ‘partnership-led recovery’, members of both organisations will now benefit from four new areas of cooperation, including a [...]
  • In March we present:
    Digitalisation in times of COVID
    Impacts on operations, business models and employees   This week, our CEO, Nicholas Hall, has taken part in the Euractiv virtual conference. We have been working a lot on Digitalisation - it has been the DTTT's focus for years, although it faded a bit lately, giving space to other major subjects like sustainability, content & [...]
    #virtual event #travel industry #operations #employees #euractiv #recovery #COVID-19 #agile #discussion #panel #team #business #Development #SMEs
  • In January we present:
    How are consumer attitudes shaping Travel trends in 2021?
    This week we caught up with YouGov to share some insights on the latest travel trends for 2021. With a new year ahead, we wanted to check how travel sentiment has been evolving across different markets and customer segments. How is the pandemic affecting travel intentions compared to 2020? How is consumer sentiment shaping domestic and [...]
    #yougov #covid #travel sentiment #travel trends 2021 #2021 #restrictions #lockdown #Staycation #COVID-19 #travel #travel trends
  • In December we present:
    X. Imagine Recap
    The last day of X. Festival was probably the most unique: two tracks were available to be followed. One was packed with talks and presentations from the most visionary tourism leaders, the second one was a line-up of live roundtables aimed at answering the most debated questions in tourism.   Let’s recap on what we [...]
    #reshapingtravel
  • In December we present:
    X. Rebuild Recap
    The third day of X. Festival has been incredibly insightful. We have heard from leaders in the data and research sectors, who helped us understand what is happening in the market and how to prepare for recovery through sharing invaluable insights and forecasts.   Let’s recap on what we have seen on X. Rebuild. We [...]
    #reshapingtravel
  • In December we present:
    X. Engage Recap
    Day 4 of X. Festival was all about trends, digital consumer behaviour, influencers and creators, engagement and content.   Let’s recap on what we have seen on X. Engage. Alex Herrmann, Director of UK & Ireland at Switzerland Tourism, gave us another daily dose of Switzerland. Ben Shacham, Culture Trip, opened the day with an [...]
    #reshapingtravel
Show more
© 2020 Digital Tourism Think Tank