Opinions: 

DMO Stories

This year’s theme at #DTTTGlobal is the Future of Travel; a great topic of discussion, especially considering that this year’s host is Helsinki.

Finland has a long-standing and rich reputation for leading the way when it comes to technology and innovation, with a strong history of electrical engineering and pioneering the world’s technology. Finland saw substantial growth in the mobile phone industry with the rise of Nokia during the 90’s. Although this later collapsed, as a country of engineers many of the tech-savvy people started up their own company’s, creating a huge tech community and vibrant ecosystem of startups in Finland.

Finland is brimming with forward-thinking innovation across the country, continually adapting to an ever-changing world. Here is a sneak peak of what you can expect from some of the fantastic Finnish companies and partners involved in DTTTGlobal this year.

My Helsinki

Ahead of the event, Nick caught up with Laura Aalto, CEO of Helsinki Marketing to discuss the background of Finland’s booming tech industry, why it is the best place for our DMOs to learn about innovation, and also why DMOs should take time to see and experience the beautiful contrasts of the city of Helsinki.

In addition to the importance of the growing Asian market, Laura also discusses working with the local industry to develop strong platforms and communications based on the local scene, developing the destination to support the city’s strategy.

Find out more >

Visit Finland

Following StopOver Finland, Visit Finland discovered that there were so many great Finnish travel companies and experiences that were not actually available online, a fundamental need in today’s market. By collaborating with partners such as Finnair, and investing in existing technologies and platforms, Kaisa Kosonen explains how Visit Finland have now embarked on getting the whole industry onboard with digital not only for today’s consumers but also for future consumers.

Find out more >

Finnair

Over the past few years, Finnair have been developing their strategy in response to new travelling trends such as the growing interest around Nordic destinations and the new generation and style of travel from Asia. Kim Gustaffson talks about the key being the experience Finnair can offer, and the importance of making this a digital service.

Find out more >

Finavia

Helsinki is the Northern European hub and key player between Europe and Asia, serving the shortest route between each continent. Nick caught up with Olli Lehtonen who is responsible for all digital marketing for Finavia, the airport operator for all airports in Finland, to discuss their collaborative approach and how they deliver their brand promise.

Find out more >

Whim

Whim is a concept whereby every mode of transport that exists today, whether that’s a taxi, bus, tram, rental car or city bike, is aggregated into a single, simple to use service. Nick Hall caught up with Kaj Pyyhtiä, Co-Founder and Chief Customer Experience Officer at MaaS Global, as he shares his experience of turning passions into a viable and valuable service.

Find out more >

Stay tuned! Video coming soon!

We can’t wait to hear more at DTTT Global. Hope to see you there!

Sign up to the #DTTT Newsletter



 

Discussion

comments powered by Disqus

More from #DTTT

  • In January we present:
    Visit California – The Pivotal Brand Touchpoint

    Visit California is a DMO that is really leading the way when it comes to leveraging the destination brand story, and has long been a destination that we here at the #DTTT consider to be a best practice when it comes to delivering compelling content, all year round.   Visit California understands the importance of […]

  • In January we present:
    Digitising a Destination with Tourisme Bretagne

    Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved.  The Federation of Breton Tourist […]

  • In January we present:
    How Destination Canada evolved from a Destination Brand to a Passion Brand

    For destination marketers today, the biggest challenge is to keep up with the speed of change and the ever-changing traveller. So how best to stand out from the competition? Is it through technology? Offers? Experiences? Brand?  For Destination Canada, it was a change in strategy. A shift to focusing on transformational travel to respond to […]

  • In January we present:
    Always-on Marketing for the Chinese Traveller with Dubai Tourism

    Dubai is the 4th most visited city in the world, welcoming 10.85 million international guests in 2019. In 2014, Dubai Tourism identified China as a huge opportunity market and set about developing a strategy to reach this highly sought after audience. Over the years, Chinese travellers are fast becoming, if not already, the world’s most […]

  • In December we present:
    #DTTTInsights: Predicting the Top Trends in 2020 in Destination Marketing
    As we approach a new decade, we reflect on another year gone by, and start to think about what the next year has in store. We know the world of travel and digital is constantly changing so who knows what the new year may bring. One thing we do know for sure, the visitor economy [...]
  • In December we present:
    Inspiring Content Online & Offline with Aruba Tourism Authority

    This year, Aruba Tourism Authority embarked on creating an inspirational travel brochure with an offline and online integration. The content has a user-generated feel to it, showing the many different things to do in Aruba from activities and beaches to culinary and culture. We caught up with Sharmin de Vries, PR-manager Netherlands & Belgium at […]

Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge