This year’s theme at #DTTTGlobal is the Future of Travel; a great topic of discussion, especially considering that this year’s host is Helsinki.
Finland has a long-standing and rich reputation for leading the way when it comes to technology and innovation, with a strong history of electrical engineering and pioneering the world’s technology. Finland saw substantial growth in the mobile phone industry with the rise of Nokia during the 90’s. Although this later collapsed, as a country of engineers many of the tech-savvy people started up their own company’s, creating a huge tech community and vibrant ecosystem of startups in Finland.
Finland is brimming with forward-thinking innovation across the country, continually adapting to an ever-changing world. Here is a sneak peak of what you can expect from some of the fantastic Finnish companies and partners involved in DTTTGlobal this year.
Ahead of the event, Nick caught up with Laura Aalto, CEO of Helsinki Marketing to discuss the background of Finland’s booming tech industry, why it is the best place for our DMOs to learn about innovation, and also why DMOs should take time to see and experience the beautiful contrasts of the city of Helsinki.
In addition to the importance of the growing Asian market, Laura also discusses working with the local industry to develop strong platforms and communications based on the local scene, developing the destination to support the city’s strategy.
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Following StopOver Finland, Visit Finland discovered that there were so many great Finnish travel companies and experiences that were not actually available online, a fundamental need in today’s market. By collaborating with partners such as Finnair, and investing in existing technologies and platforms, Kaisa Kosonen explains how Visit Finland have now embarked on getting the whole industry onboard with digital not only for today’s consumers but also for future consumers.
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Over the past few years, Finnair have been developing their strategy in response to new travelling trends such as the growing interest around Nordic destinations and the new generation and style of travel from Asia. Kim Gustaffson talks about the key being the experience Finnair can offer, and the importance of making this a digital service.
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Helsinki is the Northern European hub and key player between Europe and Asia, serving the shortest route between each continent. Nick caught up with Olli Lehtonen who is responsible for all digital marketing for Finavia, the airport operator for all airports in Finland, to discuss their collaborative approach and how they deliver their brand promise.
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Whim is a concept whereby every mode of transport that exists today, whether that’s a taxi, bus, tram, rental car or city bike, is aggregated into a single, simple to use service. Nick Hall caught up with Kaj Pyyhtiä, Co-Founder and Chief Customer Experience Officer at MaaS Global, as he shares his experience of turning passions into a viable and valuable service.
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Stay tuned! Video coming soon!
We can’t wait to hear more at DTTT Global. Hope to see you there!
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