Opinions: 

DMO Stories

This year’s theme at #DTTTGlobal is the Future of Travel; a great topic of discussion, especially considering that this year’s host is Helsinki.

Finland has a long-standing and rich reputation for leading the way when it comes to technology and innovation, with a strong history of electrical engineering and pioneering the world’s technology. Finland saw substantial growth in the mobile phone industry with the rise of Nokia during the 90’s. Although this later collapsed, as a country of engineers many of the tech-savvy people started up their own company’s, creating a huge tech community and vibrant ecosystem of startups in Finland.

Finland is brimming with forward-thinking innovation across the country, continually adapting to an ever-changing world. Here is a sneak peak of what you can expect from some of the fantastic Finnish companies and partners involved in DTTTGlobal this year.

My Helsinki

Ahead of the event, Nick caught up with Laura Aalto, CEO of Helsinki Marketing to discuss the background of Finland’s booming tech industry, why it is the best place for our DMOs to learn about innovation, and also why DMOs should take time to see and experience the beautiful contrasts of the city of Helsinki.

In addition to the importance of the growing Asian market, Laura also discusses working with the local industry to develop strong platforms and communications based on the local scene, developing the destination to support the city’s strategy.

Find out more >

Visit Finland

Following StopOver Finland, Visit Finland discovered that there were so many great Finnish travel companies and experiences that were not actually available online, a fundamental need in today’s market. By collaborating with partners such as Finnair, and investing in existing technologies and platforms, Kaisa Kosonen explains how Visit Finland have now embarked on getting the whole industry onboard with digital not only for today’s consumers but also for future consumers.

Find out more >

Finnair

Over the past few years, Finnair have been developing their strategy in response to new travelling trends such as the growing interest around Nordic destinations and the new generation and style of travel from Asia. Kim Gustaffson talks about the key being the experience Finnair can offer, and the importance of making this a digital service.

Find out more >

Finavia

Helsinki is the Northern European hub and key player between Europe and Asia, serving the shortest route between each continent. Nick caught up with Olli Lehtonen who is responsible for all digital marketing for Finavia, the airport operator for all airports in Finland, to discuss their collaborative approach and how they deliver their brand promise.

Find out more >

Whim

Whim is a concept whereby every mode of transport that exists today, whether that’s a taxi, bus, tram, rental car or city bike, is aggregated into a single, simple to use service. Nick Hall caught up with Kaj Pyyhtiä, Co-Founder and Chief Customer Experience Officer at MaaS Global, as he shares his experience of turning passions into a viable and valuable service.

Find out more >

Stay tuned! Video coming soon!

We can’t wait to hear more at DTTT Global. Hope to see you there!

Sign up to the #DTTT Newsletter



 

More from #DTTT

  • In June we present:
    New Normal, Same Visitors
    How can destinations safely reopen to international visitors? What are the strategies behind the reopening and what's the role of DMOs? These are only few of the questions we asked to VisitJamaica, who told us how they successfully managed to keep the nation safe for both of international tourists and locals, developing effective protocols and solid [...]
  • In June we present:
    Staycation Storytelling with Visit Estonia – Weekly Tourism Impact Call: Week 13
    DTTT · Staycation Storytelling with Visit Estonia Where do destinations find inspiration for their campaigns during COVID-19? How do they convince people to travel again and engage with the local tourism sector? With the focus on recovery and the domestic restart, we have seen many different campaign approaches aimed at the domestic market. The latest [...]
    #domestic tourism #recovery #COVID-19 #visit-estonia #storytelling #strategy
  • In June we present:
    Why is Design Thinking so important in identifying solutions?

    We are in an unprecedented moment in the industry’s history, which must redefine itself. Businesses must pivot, but with a purpose, destinations must demonstrate leadership, value and co-design a new future for tourism. In today’s remote world, amidst the uncertainty, we will enable the industry to develop empathy and co-create impactful outcomes for the benefit […]

    #solutions #recovery #remote design thinking #DMOs #strategy #tourism
  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
Show more
© 2017 Digital Tourism Think Tank