Opinions: 

Travel Tech

Lonely Planet has revealed their secrets for a successful app (hotelmarketing.com)For Lonely Planet, there are three key steps travel brands have to keep in mind to build an app.

1. FIND A NICHE

The first questions travel brands have to think about before creating an app are:

  • What makes me unique?
  • How can I translate my strength in my app?
  • What add-value can my app have for customers?

It is also important to keep in mind, what users are expecting from an app:

  • all information, and not selected ones
  • a full menu adapted to mobile browsing
  • predominantly visual content and limited use of text

 

 2. ENGAGE THE CUSTOMER

An app should be simple and straight to the point. Once objectives have been defined, the only goal is to aim them. The crucial moment to engage the users is when opening the app. If it is not visually engaging, or suffers from poor ease-of-use, bounce rates will be high. Given the vast growth of the app stores of all major mobile OS providers, consumers are presented with unprecedented choice.  Travel apps are used at any stage of the travel cycle: before, during and even after the trip. The user’s expectations differ in between the different travel phases. Even so, users want immediate answers to their needs. This is why, it is important to:

  1. Figure out what users are expecting to get and to do using the app
  2. Give them what they need and want

 

3. LEARN FROM MISTAKES

Technology keeps evolving, so do use-cases. Therefore, it is critical keep improving and updating the app in iterative cycles. Understanding the users and their needs is key to be accurate and to have them engaged.

HAVING AN APP ?

Reports show that going online with a mobile surpasses now desktop browsing and apps are preferred to mobile browsing. Tourism companies have to take this crucial change in digital user behaviour into consideration when deciding wether to embark on the mobile journey. Also, an app has to answer to a strategy and clear objectives. Having an app just to imitate competitors has a great chance of failure.

Discussion

comments powered by Disqus

More from #DTTT

  • In September we present:
    Think Sustainably with Helsinki Marketing

    The city of Helsinki is determined to reduce emissions by 60% by 2030 and to be completely carbon neutral by 2035. Find out how the city is implementing initiatives to achieve this goal.

    #think sustainably #sustainable destination #sustainable tourism #Helsinki
  • sustainable tourism
    In August we present:
    Designing Sustainable Destinations

    How one destination aims to get 20 destinations, 1,000 businesses and the entire destination socially, economically and ecologically sustainable by 2030.

    #sustainable destinations #sustainable travel finland #responsible tourism #sustainable tourism
  • game of thrones tourism
    In July we present:
    5 Questions with Tourism Ireland

    Whether you are a fan or not, HBO’s Game of Thrones is undeniably a truly global phenomenon, captivating the world throughout its 8 gripping seasons. Lannister, Stark, Baratheon, Targaryen – which of the infamous houses will reign supreme and rule the Seven Kingdoms? In between brutal battles and fire breathing dragons, Game of Thrones was […]

    #film tourism #game of thrones #northern ireland #HBO #screen tourism #Tourism Ireland #visitor experience
  • tourist intelligence system
    In July we present:
    Buenos Aires Tourist Intelligence System

    We explore the use of valuable data from multiple touchpoints in the visitor journey to shape the destination experience and understand tourism flows to manage the destination’s tourism supply, and develop a marketing strategy around key data insights.

  • gamification for tourism
    In July we present:
    How to Gamify the Visitor Experience

    At #DTTTCampus, Léna Deschamps-Peugeot from Urban Expé led our workshop on How to Gamify the Visitor Experience. Here are some handy takeaways.

    #gamify #gamifying #destination experience #customer loyalty #gamification #visitor experience
  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge