Opinions: 

Travel Tech

Lonely Planet has revealed their secrets for a successful app (hotelmarketing.com)For Lonely Planet, there are three key steps travel brands have to keep in mind to build an app.

1. FIND A NICHE

The first questions travel brands have to think about before creating an app are:

  • What makes me unique?
  • How can I translate my strength in my app?
  • What add-value can my app have for customers?

It is also important to keep in mind, what users are expecting from an app:

  • all information, and not selected ones
  • a full menu adapted to mobile browsing
  • predominantly visual content and limited use of text

 

 2. ENGAGE THE CUSTOMER

An app should be simple and straight to the point. Once objectives have been defined, the only goal is to aim them. The crucial moment to engage the users is when opening the app. If it is not visually engaging, or suffers from poor ease-of-use, bounce rates will be high. Given the vast growth of the app stores of all major mobile OS providers, consumers are presented with unprecedented choice.  Travel apps are used at any stage of the travel cycle: before, during and even after the trip. The user’s expectations differ in between the different travel phases. Even so, users want immediate answers to their needs. This is why, it is important to:

  1. Figure out what users are expecting to get and to do using the app
  2. Give them what they need and want

 

3. LEARN FROM MISTAKES

Technology keeps evolving, so do use-cases. Therefore, it is critical keep improving and updating the app in iterative cycles. Understanding the users and their needs is key to be accurate and to have them engaged.

HAVING AN APP ?

Reports show that going online with a mobile surpasses now desktop browsing and apps are preferred to mobile browsing. Tourism companies have to take this crucial change in digital user behaviour into consideration when deciding wether to embark on the mobile journey. Also, an app has to answer to a strategy and clear objectives. Having an app just to imitate competitors has a great chance of failure.

More from #DTTT

  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank