Travel Tech

Lonely Planet has revealed their secrets for a successful app (hotelmarketing.com)For Lonely Planet, there are three key steps travel brands have to keep in mind to build an app.


The first questions travel brands have to think about before creating an app are:

  • What makes me unique?
  • How can I translate my strength in my app?
  • What add-value can my app have for customers?

It is also important to keep in mind, what users are expecting from an app:

  • all information, and not selected ones
  • a full menu adapted to mobile browsing
  • predominantly visual content and limited use of text



An app should be simple and straight to the point. Once objectives have been defined, the only goal is to aim them. The crucial moment to engage the users is when opening the app. If it is not visually engaging, or suffers from poor ease-of-use, bounce rates will be high. Given the vast growth of the app stores of all major mobile OS providers, consumers are presented with unprecedented choice.  Travel apps are used at any stage of the travel cycle: before, during and even after the trip. The user’s expectations differ in between the different travel phases. Even so, users want immediate answers to their needs. This is why, it is important to:

  1. Figure out what users are expecting to get and to do using the app
  2. Give them what they need and want



Technology keeps evolving, so do use-cases. Therefore, it is critical keep improving and updating the app in iterative cycles. Understanding the users and their needs is key to be accurate and to have them engaged.


Reports show that going online with a mobile surpasses now desktop browsing and apps are preferred to mobile browsing. Tourism companies have to take this crucial change in digital user behaviour into consideration when deciding wether to embark on the mobile journey. Also, an app has to answer to a strategy and clear objectives. Having an app just to imitate competitors has a great chance of failure.


comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge