Orkut is closing down


Travel Tech

The news has been announced two weeks ago that Google will close the social network Orkut by 30 September 2014. Orkut was very popular in Brazil and India before being overtaken by Facebook (TheNextWeb).


Originally, Orkut was developed by a Google employee, Orkut Büyükkökten, as a “20% project”, which allows Google employees to dedicate one fifth of their working time on their own projects. The social media network was launched in 2004, the same year than Facebook. Orkut and Facebook are very similar in terms of their goals: connect people and friends.

Orkut was one of the first social platforms having success in India and Brazil. In May 2014, 48.4% of traffic came from Brazil and 14.9% from India. The Brazilian community was so large that Google decided in 2008 to manage and provide Orkut via Google Brazil.

In 2007, traffic to Facebook and Orkut was similar, but since then Facebook has surpassed Orkut, even in Brazil and in India. At the end of 2013, Facebook accounted for 1.15 billion monthly active users, whereas Orkut accounted only for 44 million.


According to Google, Orkut’s community was not growing as fast as other social platforms, such as YouTube, Blogger and Google+. Also, since the launch of the social network Google+ in 2011, Orkut has lost its specificities within the Google environment. Orkut was even redesigned to look more like Google+. With YouTube, Blogger and Google+, Google can offer integrated services on separate platforms. Google's goal has doubled: to keep users in a Google environment and to multiply platform for advertising.


The shutting down of a still popular social platform shows the growing concentration of the social media market. Whereas some years ago, the trend was to multiply and test platforms, now big players want to focus on a few profitable platform, making them grow in terms of audience and services, specialising each of them and making a link between them to keep their audience in the same environment.

More from #DTTT

  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank