Have you tested the new Flickr iPhone app yet? We have tested it to see if it can keep up with other similar applications such as Instagram. Most tourism organisations and destinations will have a Flickr account and most websites will link to the organisations’ accounts. However, very often, having a Flickr account and page will not be enough, it is a photo sharing site and destinations and tourism organisations need to ensure that people are sharing images on the site and engage with the tourism providers and destinations. So what are the new features of the Flickr iPhone app and is it innovative enough to get consumers excited? Should destinations and tourism organizations watch out to jump on the bandwagon before they miss out to other photo sharing sites such as Instagram (Flickr)?
FLICKR APP FEATURES
The app has a built in camera and similar to Instagram lets its users apply different filters to images made by travellers. As it is a photo-sharing site, travellers also want to be able to connect with their friends which is also possible on the new Flickr app. Travellers can easily connect with their Facebook and Twitter friends and comment on images. Users of the app are also able to tweet, Facebook share, email or post on Tumblr and the app is even using geo-location so images can be seen on a map. Images can also be enhanced in terms of their resolution alongside with editing tools in order to changes things such as the images’ contrast, brightness or saturation.
FUTURE OF FLICKR
The application focuses on images as a main part but offers the convenience of travellers being able to share images on social networks. After these recent changes, it will be interesting to monitor how travellers are using Flickr and how destinations and tourism organizations respond to the improvements and pick up its use. At the moment, a lot of Tourist Boards are doing campaigns based on travellers using and sharing images on Instagram. However, Flickr might become the next big thing in tourism and destinations might consider Flickr campaigns in the future. Destinations and tourism organisations should certainly watch out for Flickr so they don’t miss out on great opportunities to engage with travellers in the future!
More from #DTTT
In April we present:Tourism Industry Weekly Impact Call – Week 3
The #DTTT hosted its third travel industry impact call, featuring even more valuable contributions and industry-wide insights from around the world. We welcomed more new faces and perspectives, shared recovery plans and followed the progress of destinations as the industry works through the crisis. Every Tuesday at 14:00 GMT / 15:00 CET, we will hold a […]#COVID-19 #collaboration #data #DMOs #industry #tourism
In March we present:Tourism Industry Weekly Impact Call – Week 2
The #DTTT were keen to welcome even more new faces and perspectives to our much anticipated second travel industry impact call. We hosted sixty-one industry participants, who joined us in sharing their views, situations, and experiences of how the ongoing COVID-19 crisis is impacting them. Every Tuesday at 14:00 GMT / 15:00 CET, we will hold […]#COVID-19 #collaboration #data #DMOs #industry #tourism
In March we present:Tourism Industry Weekly Impact Call – Week 1
At the #DTTT, we are bringing people together across the industry to help steer them through the crisis. In our podcast you will hear a range of industry perspectives, shared experiences and insights into the direct effects and impact of the crisis. Everyone has a different response and everyone is responding in different ways. The […]#COVID-19 #collaboration #data #DMOs #impact #industry
In March we present:International Women’s Day – Celebrating Women who are Transforming the Industry
Women we know and admire At the #DTTT, we love to celebrate women who have done amazing things in the industry. These are women that we know and respect. They have added immense value to the industry with their knowledge and contribution and we are especially excited to celebrate them on International Women’s Day. Dr […]#International Women's Day #Celebrate #Achievements #Game-Changers #Thought Leaders #industry
In March we present:#Coronavirus – How is the Industry reacting?
⚠️This will be updated daily at 2pm ⚠️ Update: 03/04/2020 British Airways is joining the COVID-19 response by volunteering a company-wide taskforce who will bring their skills and expertise to communities across the UK. 87% of China hotels have now reopened according to a report by STR. Indicating that China is now showing early signs of […]#Coronavirus #Perspective #Visit Anchorage #Kyoto Tourism #tourism-australia #DMOs #industry
In February we present:What is structured data and why is it important for DMOs?
#TechInsights | What is structured data and why is it important for DMOs? Structured data may be a term you are already familiar with, one of those terms you have heard but you’re not quite sure what it means or why you need it, or you have absolutely no idea and are yet to explore […]#structured data #rich snippet #SEO strategy #schema markup #voice search #content