Opinions: 

Travel Tech

Twitter is one of the most interactive social networks, which allows businesses to stay in touch with millions of users worldwide, and share information in real-time. Since 2006, when the network first launched, a great deal has changed and it has become increasingly popular. Despite the fact that everybody knows about Twitter's success today, their numbers and the network's power continue to impress and astound. It is thus vital for tourism organisations to take a look at some of these figures in detail, and to learn from them.  (iMedia)

Twitter Users

There are over 500 million Twitter users worldwide, and approximately 300,000 new visitors daily. Considering these figures, it is incredible to see that there appears to be no end to the social network's growth. When looking at the demographic of Twitter users in more detail, it can be considered a relatively young network, with 73% of users aged between 15 and 25 years, an age profile similar to those found on other social networks as well. Within these users, 22% are located in the US, followed by the second-ranked UK.

Daily Twitter Stats

In 2012, users generated 124,000,000,000 tweets worldwide. This number is impressive not only because of its nine zeros, but because of what it represents: real-time information and content. Every day, 11 new Twitter accounts are being created, and so with each day the number of tweets and engagement rises.

What can you learn from that?

Social networking seems to be becoming increasingly intrinsic to the everyday lives of a large number of consumers worldwide. Sharing thoughts and information on social networks with others is an integral part of this culture and economy. Tourism organisations and destinations need to make sure their social media strategy is developed with this in mind, and that they are using Twitter in order to keep engaged with travellers in real-time. Ensure that you keep on tweeting and engaging on social networks!

Discussion

comments powered by Disqus

More from #DTTT

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
  • influencer experiences
    In May we present:
    Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm

    Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.

    #influencer experiences #storybase #influencer marketing #influencer
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge