Twitter is one of the most interactive social networks, which allows businesses to stay in touch with millions of users worldwide, and share information in real-time. Since 2006, when the network first launched, a great deal has changed and it has become increasingly popular. Despite the fact that everybody knows about Twitter's success today, their numbers and the network's power continue to impress and astound. It is thus vital for tourism organisations to take a look at some of these figures in detail, and to learn from them. (iMedia)
There are over 500 million Twitter users worldwide, and approximately 300,000 new visitors daily. Considering these figures, it is incredible to see that there appears to be no end to the social network's growth. When looking at the demographic of Twitter users in more detail, it can be considered a relatively young network, with 73% of users aged between 15 and 25 years, an age profile similar to those found on other social networks as well. Within these users, 22% are located in the US, followed by the second-ranked UK.
Daily Twitter Stats
In 2012, users generated 124,000,000,000 tweets worldwide. This number is impressive not only because of its nine zeros, but because of what it represents: real-time information and content. Every day, 11 new Twitter accounts are being created, and so with each day the number of tweets and engagement rises.
What can you learn from that?
Social networking seems to be becoming increasingly intrinsic to the everyday lives of a large number of consumers worldwide. Sharing thoughts and information on social networks with others is an integral part of this culture and economy. Tourism organisations and destinations need to make sure their social media strategy is developed with this in mind, and that they are using Twitter in order to keep engaged with travellers in real-time. Ensure that you keep on tweeting and engaging on social networks!
More from #DTTT
In April we present:Tourism Industry Weekly Impact Call: Week 4
In Week 4, insights were shared from Visit Austurland, Visit Scotland, Visit Ljubljana and many more. The key focus now is about refocusing, supporting local businesses, being sensitive to people’s fears and implementing a gradual recovery plan, starting within the destination.#COVID-19 #collaboration #data #DMOs #industry #tourism
In April we present:Tourism Industry Weekly Impact Call: Week 3
The #DTTT hosted its third travel industry impact call, featuring even more valuable contributions and industry-wide insights from around the world. We welcomed more new faces and perspectives, shared recovery plans and followed the progress of destinations as the industry works through the crisis. Every Tuesday at 14:00 GMT / 15:00 CET, we will hold a […]#COVID-19 #collaboration #data #DMOs #industry #tourism
In March we present:Tourism Industry Weekly Impact Call: Week 2
The #DTTT were keen to welcome even more new faces and perspectives to our much anticipated second travel industry impact call. We hosted sixty-one industry participants, who joined us in sharing their views, situations, and experiences of how the ongoing COVID-19 crisis is impacting them. Every Tuesday at 14:00 GMT / 15:00 CET, we will hold […]#COVID-19 #collaboration #data #DMOs #industry #tourism
In March we present:Tourism Industry Weekly Impact Call: Week 1
At the #DTTT, we are bringing people together across the industry to help steer them through the crisis. In our podcast you will hear a range of industry perspectives, shared experiences and insights into the direct effects and impact of the crisis. Everyone has a different response and everyone is responding in different ways. The […]#COVID-19 #collaboration #data #DMOs #impact #industry
In March we present:International Women’s Day – Celebrating Women who are Transforming the Industry
Women we know and admire At the #DTTT, we love to celebrate women who have done amazing things in the industry. These are women that we know and respect. They have added immense value to the industry with their knowledge and contribution and we are especially excited to celebrate them on International Women’s Day. Dr […]#International Women's Day #Celebrate #Achievements #Game-Changers #Thought Leaders #industry
In March we present:#Coronavirus – How is the Industry reacting?
⚠️This will be updated daily at 2pm ⚠️ Update: 08/04/2020 The International Air Transport Association (IATA) has reported that 25 million jobs are at risk with the drop in demand for air travel amid the COVID-19 pandemic. Antwerp Tourism has created an e-shop, bringing the shops and restaurants in Antwerp to people at home. Disney World […]#Coronavirus #Perspective #DMOs #impact #industry #tourism