A mobile wallet war could well be in the offing as this new technology takes off, with providers falling over themselves for a first mover advantage in an area that could potentially snare them numerous transactions. Travel providers are getting in on the act, and SITA Labs offers some interesting insights into this growing new field, as outlined in this article by Tnooz.
Basically, 'what's at stake is huge', according to SITA Lab programme director Renaud Irminger. A lot of major companies, including Apple, Google, and Samsung, (not to mention all the up and coming players waiting in the wings) are already vying to become global consumers' wallet of choice.
The Right Tech is Key
However, sheer popularity alone may not be enough to take the mobile wallet crown. Having the right technology is also a key factor. For example, Apple has decided to develop its own technology and not to use the NFC (near field communications) option at present. Fair enough, Apple already has a great track record for tech innovations, and whatever it develops may eventually set the market standard. But for the time being, NFC is a fairly widespread choice for security reasons, so failing to integrate it may set Apple back in the early stages.
Other providers, such as Samsung, have already integrated the NFC technology, which brings them in line with the growing spread of point of sale technologies around the world that use NFC, plus contactless payment cards from providers including MasterCard and Visa. For the time being, contactless technology is used for small everyday transactions (under £20 in the UK for example). It's a quick and convenient way to purchase small items without carrying cash or the hassle of entering your PIN.
Travel providers are looking for smart ways to integrate mobile wallet technology into their digital strategy. It will certainly be fascinating to see what the early movers come up with.
Mobile Boarding Passes
In the meantime, electronic boarding passes are one way where the mobile device can be leveraged to make use of the mobile wallet technology. But there's a risk of fragmented technologies detracting from the power of the concept. SITA Lab believes that one unified API for boarding passes is the best way forward, and the company has already developed one. The advantage of this API for an airline is that it allows the airline's own tech people to handle the nuts and bolts, while the airline can focus on delivering the boarding pass directly and easily. Malaysian Airlines is already using the API for their mobile boarding pass solution, and others may soon follow.
Discussioncomments powered by Disqus
More from #DTTT
In June we present:Live: #DTTTCampus
#DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]
In May we present:Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board
Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo