Mobile Travel Booking

Opinions: 

Travel Tech

The travel booking landscape experienced another quite dramatic week, after shares of TripAdvisor increased by 16% last week – a new high. In comparison to that, Expedia announced that earnings in the second quarter feel short of expectations made by analysts. This indicates challenges regarding consumers adapting to online travel venues. For the tourism industry it is crucial to monitor how travel bookings are developing and how consumers are accessing websites in order to make wise investments to increase bookings and traffic to websites (Investors 2013).

TRIPADVISOR

TripAdvisor’s second quarter results showed an increase in monthly visitors by 57% to more than 220 million according to Investors.com. Interestingly, 79 million of the visits actually came from mobile phones and tablets. This is very interesting and shows that mobile traffic is certainly on the rise. In comparison to the figures from 2012, this is a 216% increase and not a one off development in tourism. Mobile phones and tablets generate a large amount of visits to websites and also travel bookings.

INVESTING INTO MOBILE

For many tourism organisations investing into mobile is one of the key budget spending strategies. New mobile apps and technology aimed to boost sales are also very important areas where the tourism industry is investing heavily. However, not every organisation in tourism is experiencing a return on investing in mobile yet. When this will happen is also unclear and very hard to predict for industry analytics.

REVENUE PREDICTIONS

The tourism industry is fairly stable in 2013 and revenues are predicted to rise by more than 5%. Overall, TripAdvisor and Priceline experience greater growth than Expedia or Orbitz, which actually see declines in visitors and sales. This means, that predictions in general for 2013 are quite positive and mobile bookings are predicted to further rise as mobile is driving traffic to travel websites.

More from #DTTT

  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank