The travel booking landscape experienced another quite dramatic week, after shares of TripAdvisor increased by 16% last week – a new high. In comparison to that, Expedia announced that earnings in the second quarter feel short of expectations made by analysts. This indicates challenges regarding consumers adapting to online travel venues. For the tourism industry it is crucial to monitor how travel bookings are developing and how consumers are accessing websites in order to make wise investments to increase bookings and traffic to websites (Investors 2013).
TripAdvisor’s second quarter results showed an increase in monthly visitors by 57% to more than 220 million according to Investors.com. Interestingly, 79 million of the visits actually came from mobile phones and tablets. This is very interesting and shows that mobile traffic is certainly on the rise. In comparison to the figures from 2012, this is a 216% increase and not a one off development in tourism. Mobile phones and tablets generate a large amount of visits to websites and also travel bookings.
INVESTING INTO MOBILE
For many tourism organisations investing into mobile is one of the key budget spending strategies. New mobile apps and technology aimed to boost sales are also very important areas where the tourism industry is investing heavily. However, not every organisation in tourism is experiencing a return on investing in mobile yet. When this will happen is also unclear and very hard to predict for industry analytics.
The tourism industry is fairly stable in 2013 and revenues are predicted to rise by more than 5%. Overall, TripAdvisor and Priceline experience greater growth than Expedia or Orbitz, which actually see declines in visitors and sales. This means, that predictions in general for 2013 are quite positive and mobile bookings are predicted to further rise as mobile is driving traffic to travel websites.
Discussioncomments powered by Disqus
More from #DTTT
In May we present:Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board
Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
In May we present:Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm
Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.#influencer experiences #storybase #influencer marketing #influencer