Last week, TripAdvisor and Samsung Galaxy S4 announced a partnership whereby the travel site’s mobile app will be pre-installed on all handsets within the range. Along with the app’s default inclusion within the devices, TripAdvisor content will be integrated into its own travel apps, providing users the Travel Widget, Lock Screen Slideshow and City Information in Samsung Story Album features.
As described by Tnooz, the Travel Widget showcases TripAdvisor’s collection of popular destination images, which can be clicked on for further details and reviews, and saved to their ‘Saves’ list of favourites; designed to inspire the user. The Lock Screen Slideshow tool enables the app to display photos of world destinations when the phone is in lock mode on its high-defintion display. Finally the Samsung Story Album builds a digital photo book, connecting travel content to users’ travel photos. With the integration of TripAdvisor, users can add more enriched city information into the Story Album.
In terms of the TripAdvisor mobile application itself, exclusive features will be incorporated into the device range. These include the ability to transfer hotel and flight details from TripAdvisor onto the phone’s calendar app, or do the same with contact information onto the phone’s contacts list. (TripAdvisor)
This integration of the travel software into the Samsung Galaxy S4 phone range solidifies TripAdvisor and its content’s high credibility, giving it a great competitive advantage, and showcases the growing consumer desire for travel information on the go. An inbuilt, default-setting travel source suggests that this information was much sought-after by the smartphone user. What does this mean to destinations and tourism organisations? Firstly, ensure that your destination is well represented and that you are actively contributing to your presence on the site; TripAdvisor’s influence has strengthened further with this partnership, expanding its reach to a potentially new set of users. Secondly, this news further stresses the importance of the mobile platform for communications, and should encourage organisations to work on their mobile presence, both in terms of developing their own apps, and in ensuring their web content is mobile optimised.
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