Tripadvisor

Opinions: 

Travel Tech

TripAdvisor announced a total of 210 booking engines from 48 countries worldwide signed up to their new platform TripAdvisor Connect. Already, the platform is considered to be a game changer for the tourism industry. The platform scheduled to be launched later in 2013 already contains more than 130,000 hotels and B&Bs worldwide as a number of booking engines committed to it. What does this new platform mean for consumers? Through TripAdvisor Connect, consumers can then access hotel price comparison on TripAdvisor (Hotelmarketing 2013).

WHAT ARE PARTNERS GETTING?

Premium partners of TripAdvisor committed to provide hotels with:

  • TripAdvisor Connect: empowering hotels to drive incremental bookings
  • Review Express: Enabling hotels to get more traveller reviews for free
  • ROI Tracking: Giving hotels reporting on their success on the platform

THE CERTIFICATION PROCESS

TripAdvisor are offering search engines to sign up to the new platform which means they would enable a large amount of independent accommodation owners to generate new bookings through TripAdvisor’s Connect platform. According to news from Hotelsmarketing, booking engines signed up to the new platform can offer their clients a tiered certification process:

  • TripAdvisor Connect: Hotels and B&Bs can bid for TripAdvisor meta search traffic
  • TripAdvisor Connect Plus: Hotels and B&Bs can bid for TripAdvisor meta search traffic and automate review collection efforts using TripAdvisor’s Review Express service, which will be integrated into the platform
  • TripAdvisor Connect Premium: Hotels and B&Bs can bid for traffic, automate review collection and track the results of their activity to measure their return on investment

So far, around 90% of the 210 booking engines actually signed up to become a TripAdvisor Connect Premium partner. Only 22 booking engines are just partners. This reflects a trend towards booking engines aiming to get the full range of benefits for their clients. In upcoming weeks and months, it will be interesting to see how other booking engines signing up to the platform will respond to the different certifications. At the moment, many more are expected to sign up to become premium partners. To find about the individual partners of TripAdvisor Connect, click here.

Discussion

comments powered by Disqus

More from #DTTT

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
  • influencer experiences
    In May we present:
    Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm

    Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.

    #influencer experiences #storybase #influencer marketing #influencer
  • In May we present:
    Meet…the digital team of VisitOSLO

    This year’s #DTTTCampus is just over a month away and we’re getting excited to mingle with the industry’s best DMO experts in Oslo. As our host city, we wanted to catch up with VisitOSLO’s digital team; Widar Pastoor, Creative Project Manager and Kjersti Stensrud, Editor and Content Manager.

    #oslo #dtttcampus ##VisitOslo #AR #augmented reality #technology
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge