TripAdvisor's annual air travel survey, which was released end of last week, took the pulse of more than 4,300 U.S. respondents on a variety of issues connected to the state of air travel. The number of U.S. travelers expecting to fly this year is on the rise, as 93 percent intend to take a domestic flight at least once in 2014, up from 89 percent, who said they flew domestically last year. International air travel is also taking off, with 63 percent planning flights abroad, compared to 55 percent who did so in 2013 (Tnooz).
AIR TRAVEL IMPROVEMENT
When travellers were asked which changes could improve the air travel experience, the majority of responses centred on increasing the efficiency of processes. The top 5 improvements comprised:
- 38%: More streamlined check-in process
- 36%: Easier booking
- 32%: More streamlined security process
- 28% More streamlined boarding process
- 25%: Better in-flight entertainment options
It is interesting to see that the majority of areas for improvement require technological responses. Booking, check-in processes and in-flight entertainment, are all areas where in particular mobile technologies are likely to make a significant impact in the near future.
MOBILE REMAINS A PRE TRIP TECHNOLOGY
The importance of mobile devices for researching prices and flight options, but also to check in before the flight is on a continuous rise. In particular, travellers use their smartphones to:
- Check flight status – 69 percent of respondents, up from 56 percent in 2013
- Check in to flights – 55 percent, up from 38 percent in 2013
- Research flight prices – 48 percent, up from 36 percent in 2013
However, the increasing use of smartphones by air travellers does not extend beyond the pre-trip-stage. In fact, 9 in 10 travellers indicate that they rarely or never purchase in flight WiFi access and 81 percent would be opposed to the FAA allowing in-flight cellphone use.
TABLETS BECOME NECESSITY FOR 1 IN 2 AIR PASSENGERS
The survey also provides a closer look at the items that respondents regard as necessities for flying. Tablet computers are now considered an essential item for more than 1 in 2 air passengers (52%), just after reading materials (53%) and medication (77%).
More from #DTTT
In June we present:New Normal, Same VisitorsHow can destinations safely reopen to international visitors? What are the strategies behind the reopening and what's the role of DMOs? These are only few of the questions we asked to VisitJamaica, who told us how they successfully managed to keep the nation safe for both of international tourists and locals, developing effective protocols and solid [...]
In June we present:Staycation Storytelling with Visit Estonia – Weekly Tourism Impact Call: Week 13DTTT · Staycation Storytelling with Visit Estonia Where do destinations find inspiration for their campaigns during COVID-19? How do they convince people to travel again and engage with the local tourism sector? With the focus on recovery and the domestic restart, we have seen many different campaign approaches aimed at the domestic market. The latest [...]#domestic tourism #recovery #COVID-19 #visit-estonia #storytelling #strategy
In June we present:Why is Design Thinking so important in identifying solutions?
We are in an unprecedented moment in the industry’s history, which must redefine itself. Businesses must pivot, but with a purpose, destinations must demonstrate leadership, value and co-design a new future for tourism. In today’s remote world, amidst the uncertainty, we will enable the industry to develop empathy and co-create impactful outcomes for the benefit […]#solutions #recovery #remote design thinking #DMOs #strategy #tourism
In June we present:Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]#Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
In May we present:What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]#recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
In May we present:Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10
Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]#ecotourism #recovery #COVID-19 #sustainability #industry #tourism