Declining

Opinions: 

Travel Tech

The crisis in Syria is negatively affecting the region’s tourism according to new research outlined in an article from Skift, which suggests interest in travelling to the region as a whole has almost halved from pre-Syrian civil war figures.

Hotel comparison site Trivago.co.uk, released figure showing that the number of people looking for places to stay in countries neighbouring Syria had decreased by an average of 47%, year-on-year. The countries experiencing the largest drop in searches were Lebanon (79%), followed by Cyprus (55%), Israel (38%), Jordan (32%) and finally by tourist favourite Turkey with 31%.

Nervous Travellers

It is understandable that travellers are nervous about travel to the region, with the crisis in Syria still dominating the international headlines. When the US recently announced its previous (although now temporarily aborted) plan to launch an attack against Bashar Al-Assad’s regime, the region’s tourism numbers dropped especially sharply.

This has included neighbouring Jordan, which has experienced a distinct drop in booking despite being a very different and much less troubled country. Images of Syrian refugees spilling over into Jordan have obviously given potential tourists doubts about the country’s security situation. In fact, travellers’ perceptions of safety in Jordan have become so distorted that the country’s national tourism board has recently launched a digital campaign to regain travellers perceptions of Jordan as a safe place to visit.

Boost for Dubai and Oman Tourism

However, all is not bad news for those Middle East countries slightly further afield from troubled Syria. According to long-haul specialists Trailfinders, while bookings to countries close to Syria such as Jordan and Lebanon were down, there had been a surge of interest in trips elsewhere, such as Dubai and Oman.

The drop in interest in trips to the countries surrounding Syria has also led to significant decreases in hotel room rates in the region, Trivago.co.uk reported.

Room Rates Dropping

In the Lebanese capital Beirut the average hotel price (now £106) dropped 20% per cent compared to this time last year. Also, the average hotel price in Tel Aviv, Israel (£125) had decreased 12% from September 2012. Hotel prices in Jordan have also decreased: Aqaba City is 24% cheaper (£81 per night)in September, and Amman is down by 6% to £85.

So despite UK Foreign Office warnings against travel to Syria and most of its neighbours, intrepid travellers can nevertheless find good deals if they dare to venture forth.

 

More from #DTTT

  • In February we present:
    [DTTTInsights] What is structured data and why is it important for DMOs?

    #TechInsights | What is structured data and why is it important for DMOs?  Structured data may be a term you are already familiar with, one of those terms you have heard but you’re not quite sure what it means or why you need it, or you have absolutely no idea and are yet to explore […]

    #structured data #rich snippet #SEO strategy #schema markup #voice search #content
  • In February we present:
    Shaping Vienna – A New Visitor Economy Strategy for the Vienna Tourist Board

    Sustainable tourism growth is at the forefront of destination strategy today, proposing new visions and objectives for the future of the visitor economy. The Vienna Tourist Board presents its Visitor Economy Strategy 2025, Shaping Vienna, reflecting a new era of tourism that targets sustainable development with an emphasis on adding value for the city, its […]

    #Visitor Economy Strategy #sustainable tourism #add value #Vienna Tourist Board
  • In February we present:
    Travel Oregon – Rethinking Content Styles

    For Travel Oregon, content has taken several changes in direction over the years, with a timeline of multiple successful campaigns under its name. This is a great example of a DMO that has adapted its content style over time to align with the ever-changing travel landscape, highlighting the role of sustainability and its impact, and […]

    #rethinking content style #brand dna #sustainability #travel oregon #brand-values #differentiation
  • In January we present:
    #ClientStories Visit Brussels | Full Digital Transformation

    The Digital Tourism Think Tank conducted a full Digital Transformation assessment and organisational audit of Visit Brussels, looking at every single aspect of the organisation and its digital activities.  Using our carefully curated 12-step approach, we reviewed the organisation from a completely holistic perspective, analysing everything from the organisational structure to the visitor cycle and […]

    #digital content strategy #brand transformation #Visit Brussels #digital transformation #design-thinking #Knowledge Exchange
  • In January we present:
    Visit California – The Pivotal Brand Touchpoint

    Visit California is a DMO that is really leading the way when it comes to leveraging the destination brand story, and has long been a destination that we here at the #DTTT consider to be a best practice when it comes to delivering compelling content, all year round.   Visit California understands the importance of […]

    #brand desire #brand story #visit California #touchpoints #brand-identity #content strategy
  • In January we present:
    Digitising a Destination with Tourisme Bretagne

    Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved.  The Federation of Breton Tourist […]

    #Tourisme Bretagne #sustainable tourism #customer journey #DTTT-global #digital strategy #digitalisation
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge