Opinions: 

Travel Tech

Worldwide there are a number of tourism destinations and each year, there are different hot spots in the world that attract a large number of travellers. However, increasingly, more unusual tourism destinations gain popularity and attract more and more consumers. It is the sometimes a bit different tourism experience that attracts travellers to these destinations. These unusual tourism destinations are booming. One example for an unusual destination are prison tours that are offered guiding travellers through former prisons in the United States and other parts of the world (Skift 2013).

WHY PRISONS?

Although prison tours seem a bit different when thinking about a tourism destination at first, many travellers have a deep curiosity and fascination with sometimes unusual destinations. The fascination with prisons and life behind bars is what is attracting an increasing number of travellers to more than 100 former prisons that are now museums and places where they can have tours around. The Missouri prison or Alcatraz are only two examples for former prisons that are very popular and successful with offering prison tours to travellers.

ALCATRAZ EXPERIENCE

The former Alcatraz prison receives 1.5 million visitors each year and these visitor numbers need to be capped due to demand exceeding available tours around the former prison. Due to most travellers not actually experiencing life in prison for themselves, a prison tour is the closes they will get to that experience, making it special and out of the ordinary tour.

Why are travellers enjoying prison tours so much and it is now booming as an unusual tourism destination? Many travellers are also enjoying and interested in paranormal or even “ghost” related experiences and therefore prisons seem a perfect fit, due to their often dark atmosphere and many travellers consider empty prisons as ghostly.

In years to come, the tourism industry will increasingly see travellers wanting to experience something out of the ordinary. Already unique experiences are what travellers are looking for when researching and planning travel online. With expectations for travel rising, it is these very unusual experiences such as prison tours that can make a destination extra interesting and more popular in comparison to more traditional destinations.

Discussion

comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge