Travel Tech

Worldwide there are a number of tourism destinations and each year, there are different hot spots in the world that attract a large number of travellers. However, increasingly, more unusual tourism destinations gain popularity and attract more and more consumers. It is the sometimes a bit different tourism experience that attracts travellers to these destinations. These unusual tourism destinations are booming. One example for an unusual destination are prison tours that are offered guiding travellers through former prisons in the United States and other parts of the world (Skift 2013).


Although prison tours seem a bit different when thinking about a tourism destination at first, many travellers have a deep curiosity and fascination with sometimes unusual destinations. The fascination with prisons and life behind bars is what is attracting an increasing number of travellers to more than 100 former prisons that are now museums and places where they can have tours around. The Missouri prison or Alcatraz are only two examples for former prisons that are very popular and successful with offering prison tours to travellers.


The former Alcatraz prison receives 1.5 million visitors each year and these visitor numbers need to be capped due to demand exceeding available tours around the former prison. Due to most travellers not actually experiencing life in prison for themselves, a prison tour is the closes they will get to that experience, making it special and out of the ordinary tour.

Why are travellers enjoying prison tours so much and it is now booming as an unusual tourism destination? Many travellers are also enjoying and interested in paranormal or even “ghost” related experiences and therefore prisons seem a perfect fit, due to their often dark atmosphere and many travellers consider empty prisons as ghostly.

In years to come, the tourism industry will increasingly see travellers wanting to experience something out of the ordinary. Already unique experiences are what travellers are looking for when researching and planning travel online. With expectations for travel rising, it is these very unusual experiences such as prison tours that can make a destination extra interesting and more popular in comparison to more traditional destinations.

More from #DTTT

  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank