Clock showing time

Opinions: 

Travel Tech

Consumers are becoming increasingly tech savvy using different devices from desktop consumers, to tablets or Smartphones. Each device is used for different purposes and at different times. The increased use of a variety of devices comes hand in hand with the trend towards less face-to-face communication. Consumers worldwide are increasingly making use of social networking and emails instead of communicating with other people face to face. This however implies that more time is spent online. For marketers it is crucial to know how consumers are dividing their time between desktop and mobile (eMarketer).

Emails

Throughout the last couple of years, there have been changes in terms of when and how emails are being read. Latest research by eMarketer revealed that more and more consumers are actually turning to mobile and tablet devices when reading and writing emails. This change is quite interesting. Less consumers are actually using their desktop computers to check on emails. Around 44% of US consumers accessed the Internet through mobile phones – both mobile phone and tablet use is on the rise.

Time spent on mobile Internet activities

Looking more closely at the different activities of consumers on the Internet and the time spent per hour for each activity can enlighten the way in which businesses should target their consumers more efficiently.  Consumers spend about 14 minutes per hour checking their emails using a mobile device. Mobile users also spend 9 minutes per hour on social networking. Other activities in which consumers spend time on their mobile are entertainment, shopping, travel and business and finance.

Time spent online via desktop computers

Interestingly, the time spent online via a desktop computer is much more focused on social networks with 27% of the total activities and 16 minutes per hour spent on social networks such as Facebook and Twitter. Entertainment is the second biggest activity accounting for around 15% and 9 minutes per hour.

Future developments

These desktop and mobile or tablet activities are predicted to change annually as consumer patterns and consumer behaviour changes with mobile and tablet becoming more accessible to the wider public. Tablet and mobile is a driver of traffic and the biggest areas of growth.

Changes in the time spend on mobile versus desktop needs to be monitored by destinations and tourism organisations in order to be able to predict where the organisation should advertise their products. With social networks being used both through desktop computers and mobile, destinations and tourism organisations need to respond to changes and see about ways to best engage with consumers.

More from #DTTT

  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank