Travel Tech

Traditionally, videos have been watched primarily in people’s homes all around the world. Now, with the fast adoption of Smartphones and tablets by users worldwide, video consumption is also changing considerably. Tablet and Smartphone users take video outside their homes and experience increasing popularity. US consumers are mainly watching videos of TV shows and movies on their connected TVs. However, for consumers wanting to watch videos outside of their homes, Smartphones and tablets are great ways to stream TV, movies and other things on the go rather than at home (eMarketer 2013).


In the US, the most popular streaming devices are the connected TV at home with 54% of households in September 2013. Out of home, computers are leading the way with 33%, followed by 25% of US consumers using Smartphones and another 22% of tablets. This is quite a considerable figure and is far overtaking the percentage of US consumers streaming TV series and shows at home.

In many countries, Smartphones and tablets are often used for research purposes at home and out of home. However, increasingly consumers take advantage of the fact that videos, TV shows and movies can be streamed from anywhere. For many consumers working, tablets and Smartphones are a welcome device to take advantage of watching videos during their lunch break, on the way to work or on the way back.


This new way of consuming videos on the go, is a major opportunity for tourism and in particular for destinations and tourism businesses that do provide rich media for their consumers. Rich media is essential when getting inspired and when planning a holiday, so tablets and Smartphones are integral tools for consumers to use when watching and streaming videos.


Interestingly, eMarketer also looked in detail at the opportunities of paid streaming. More than 63% of US consumers indicate that when watching TV shows and videos on tablets, they would accept commercials or ads if the streaming would be free of charge. This is very interesting, as consumers using a connected TV to stream videos and shows would rather pay a monthly subscription and have no commercials. For most videos being streamed on the go through mobile devices, placing ads is a major opportunity for marketers to get consumers’ attention.

More from #DTTT

  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank