Travel Tech

Over 6 months after the launch of Vine, brands and marketers worldwide take a look back at the opportunities the social video sharing platform has to offer. The 6-second media format seemed crazily short at first as a concept, however, with more and more consumers taking advantage of creating short videos, many videos soon went viral and created a buzz on the web. Driving engagement through the social video sharing platform is a major opportunity for tourism and some tourism organizations are already taping into the power of the social network by encouraging travellers to share videos that capture their unique experiences in 6 seconds (Digital Buzz Blog 2013).


It is very interesting to look at current statistics about Vine and its usage. Already Vine videos made by brands or tourism organisations are more powerful than just standard branded videos. 5 tweets per second actually contain a Vine link, and consumers worldwide are increasingly watching these videos. A great feature of the 6-second video span is that it loops upon completion, making it more fun and easy to watch videos. Surprisingly, so far, tourism is not in the five top industries on Vine, however, tourism is always a bit lagging behind other industry. Without doubt, the potential for Vine is huge in tourism, especially as travellers love to get inspired and share their experiences. Vine contests will certainly become more and more popular amongst destinations worldwide, taping into this new video sharing platform.


Organisations worldwide, that want to leverage the potential of Vine for their organisation as part of their overall digital marketing strategy need to consider a couple of things. Firstly, Vine is very creative, so organizations should really encourage their customers to be creative when doing a 6-second video. Consumers worldwide are always interested in something new and most videos that get shared by millions of people are no ordinary videos but showcase the creativity of the consumer that made the video in the first place. Secondly, it is very important not only to promote a video making contest on Vine but also on all other social channels the organisation is active in. A lot of consumers are using social networks more and more across platforms. Thirdly, hashtags are essential when using Vine, as are creative how to videos shared by organisations that can inspire and engage consumers.

So far, the tourism industry has been a bit reluctant in promoting its activities on Vine more predominantly across other creative social media channels such as Instagram that are increasingly “mainstream”. There is great potential in using Vine within campaigns and contests and using the platform as another channel where organisations can actually engage with their consumers and fans.


comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge