Visit Finland's website has long been known for being very inspirational and therefore it is no surprise that Visit Finland has been awarded with the Digital Tourism Think Tank Award for the branding category. In the digital era, branding is a substantial part of overall digital marketing (DTTT Awards 2013).
VisitFinland.com opened in May 2012. It has received endless amounts of praise from users and web developers alike. Everyone loves the look & design – stunning photos, heartfelt stories of real people, videos loaded with life and energy. The concept is primarily to stir feelings rather than provide information (although that exists too, of course!). Strong feelings then evoke the urge to travel and find out more. The directory and related links leading to travel organisations’ websites take care of that.
WHAT MAKES THE WEBSITE CUTTING EDGE?
The sheer amount of information in the form of stunning images and videos but also interesting written information makes this website cutting edge. By structuring the entire website in a completely new and unique way, Visit Finland managed to create a new way of using branding in digital. The whole look and feel of visitfinland.com is very unique in its overall approach and due to feelings and emotions being used as core components of the overall approach, it is also very unique and strong in its overall branding approach.
It is therefore not a surprise that users worldwide respond to the branding of the website very positively and that it was awarded with the Digital Tourism Think Tank Award for the branding category due to its great usability and unique presentation and visibility throughout the website.
More from #DTTT
In June we present:Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]#Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
In May we present:What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]#recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
In May we present:Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10
Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]#ecotourism #recovery #COVID-19 #sustainability #industry #tourism
In May we present:Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9
As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]#recovery #COVID-19 #sustainability #digitalisation #industry #tourism
In May we present:The Nordics COVID-19 Response
How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]#The Nordics #Response #COVID-19 #DMOs #marketing #strategy
In May we present:What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8
In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]#Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism