Visit Finland's website has long been known for being very inspirational and therefore it is no surprise that Visit Finland has been awarded with the Digital Tourism Think Tank Award for the branding category. In the digital era, branding is a substantial part of overall digital marketing (DTTT Awards 2013).
VisitFinland.com opened in May 2012. It has received endless amounts of praise from users and web developers alike. Everyone loves the look & design – stunning photos, heartfelt stories of real people, videos loaded with life and energy. The concept is primarily to stir feelings rather than provide information (although that exists too, of course!). Strong feelings then evoke the urge to travel and find out more. The directory and related links leading to travel organisations’ websites take care of that.
WHAT MAKES THE WEBSITE CUTTING EDGE?
The sheer amount of information in the form of stunning images and videos but also interesting written information makes this website cutting edge. By structuring the entire website in a completely new and unique way, Visit Finland managed to create a new way of using branding in digital. The whole look and feel of visitfinland.com is very unique in its overall approach and due to feelings and emotions being used as core components of the overall approach, it is also very unique and strong in its overall branding approach.
It is therefore not a surprise that users worldwide respond to the branding of the website very positively and that it was awarded with the Digital Tourism Think Tank Award for the branding category due to its great usability and unique presentation and visibility throughout the website.
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