Summer destinations

Opinions: 

Travel Tech

Europe is the main destination of European travellers this summer. 60% of the holiday nights booked from the 1st of June to the 31st of August 2014 will be in Europe, reports nSight.

THE US ATTRACTS €OPEAN TRAVELLERS

The US will welcome 38% of European travellers this summer. New York is the number 1 destination for Europeans, with 25% of European travellers going to New York this summer. Only in Eastern Europe, New York is the third most popular destination booked after Rome and Paris - the US city however ranks first across other European regions. US destinations are particularly popular among Northern European travellers: four US cities are within the top 10 destinations booked from Northern Europe. Aside from US cities, Vancouver is the destination most booked outside of Europe, followed by Dubai.

PARIS IS THE FIRST €OPEAN DESTINATION

Among European destinations, Paris is the top destination booked, with 15% of Europeans booking a trip to the city between 1st of June and 30th of August. Although London is the top searched European destination, the city ranks only second in terms of bookings. Spain is popular across Southern Europe, as six Spanish cities are among the top 10 destinations searched. Nevertheless, only Madrid and Barcelona are among the 10 destinations most booked by Southern Europeans.

STAYS LESS THAN 4 NIGHTS

Although the average stay varies from region to region, 76% of holidays booked account for less than four nights. The longest stay is planned by Northern Europeans in Orlando with an average of 8.1 nights booked. Eastern Europeans have planned the second longest stay, with 5.8 nights booked on average in Paris.

More from #DTTT

  • In March we present:
    Tourism Industry Weekly Impact Call – Week 2

    The #DTTT were keen to welcome even more new faces and perspectives to our much anticipated second travel industry impact call. We hosted sixty-one industry participants, who joined us in sharing their views, situations, and experiences of how the ongoing COVID-19 crisis is impacting them.  Every Tuesday at 14:00 GMT / 15:00 CET, we will hold […]

    #COVID-19 #collaboration #data #DMOs #industry #tourism
  • In March we present:
    Tourism Industry Weekly Impact Call – Week 1

    At the #DTTT, we are bringing people together across the industry to help steer them through the crisis. In our podcast you will hear a range of industry perspectives, shared experiences and insights into the direct effects and impact of the crisis. Everyone has a different response and everyone is responding in different ways. The […]

    #COVID-19 #collaboration #data #DMOs #impact #industry
  • In March we present:
    International Women’s Day – Celebrating Women who are Transforming the Industry

    Women we know and admire At the #DTTT, we love to celebrate women who have done amazing things in the industry.  These are women that we know and respect. They have added immense value to the industry with their knowledge and contribution and we are especially excited to celebrate them on International Women’s Day. Dr […]

    #International Women's Day #Celebrate #Achievements #Game-Changers #Thought Leaders #industry
  • In March we present:
    #Coronavirus – How is the Industry reacting?

     ⚠️This will be updated daily at 2pm ⚠️ Update: 01/04/2020 “Stay Home, Stay Safe, Stay Curious” is the message to potential visitors from Abu Dhabi Tourism in their recent video. The Grand Canyon National Park in the U.S is still open, despite the threat to workers and park-goers safety. There have been calls to close all […]

    #Coronavirus #Perspective #Visit Anchorage #Kyoto Tourism #tourism-australia #DMOs #industry
  • In February we present:
    What is structured data and why is it important for DMOs?

    #TechInsights | What is structured data and why is it important for DMOs?  Structured data may be a term you are already familiar with, one of those terms you have heard but you’re not quite sure what it means or why you need it, or you have absolutely no idea and are yet to explore […]

    #structured data #rich snippet #SEO strategy #schema markup #voice search #content
  • In March we present:
    Delivering an Industry Development Programme

    Delivering an Industry Development Programme Every DMO has a responsibility to their industry, to help them develop, connect the community and keep the destination competitive. Ultimately, this is the key to delivering the best possible visitor experience by being present at valuable touchpoints in the journey, and ensuring all digital activities are aligned to the […]

    #innovation plans #digital maturity assessment #business coaching #industry development #collaboration #DMOs
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge