European Travel Commission
The European Travel Commission (ETC) is the organisation responsible for the promotion of Europe as a tourist destination. It gathers as members thirty-three National Tourist Organisations (NTOs) of Europe. For its members, ETC undertakes three basis activities: Public Relations, Consumer Advertising and Trade Promotion. ETC is also re-launching the E-Marketing Network where all NTOs can be involved in sharing digital experiences and knowhow to improve the Exposure of National Tourist Organisations on digital channels. In this new E-Marketing Network, ETC will gather insights and figures from both public and private actors to create tools that will be implemented in a pan-European project to promote Europe as a Destination for overseas markets.