SPRINT 2
Brand Repositioning
Journey Mapping for Opening Markets
3hrs | €650
This session provides the first basis for the identification of the different touchpoints, messages, channels and strategies used by the DMO to reach consumers along the visitor cycle.
Market Segment & Needs Mapping
3hrs | €650
Learn to map out changes, opportunities, consumer demographics, needs, key influences and interests of your existing and potential target audiences.
New Visitor Personas & Segments
3hrs | €650
Understanding customer personas is a great way to focus on your audience in a more targeted way, according to the characteristics of the audience segments. Learn to identify those segments and how to target them.
New Normal New Needs
3hrs | €650
This session is about creating a visual and clear representation of your customer persona, with a real picture to portray it. A physical 'customer persona card' can benefit larger teams, to align and understand their target users.
Identifying New Ambassadors around Purpose
3hrs | €650
Influencers and content creators are a big part of current marketing campaigns. Choosing the right ambassador to appeal to a specific segment is essential for high and effective engagement. This session is about identifying those ambassadors and creating the communications plan for your campaign.