Tracy is vice president, integrated marketing for Brand USA, the public-private partnership responsible for launching the United States' first ever nationally coordinated tourism marketing effort. In this role, Tracy directs the development and implementation of the strategic marketing plan and supporting programs designed to advance the mission of Brand USA. These programs include traditional, digital, and social media initiatives.

Formerly working as the Director of the Alençon Tourist Board, Pierre Bouton is now at the head of the Brittany Tourist Offices. He represents various regional or national bodies and oversees the administrative and financial management of the OTB.

Maria Hjalmarsdottir has been working on destination development for the past 5 years on the eastern part of Iceland together with Daniel Byström. The focus on the destination Austurland project has been on a community driven destination design with focus on sustainability. Last year Destination Austurland published its first Destination Management plan and now leading to forming a DMO for the sparsely populated region.

In April 2018, Jóhan Pauli was appointed Development Manager at the newly-established Development Department at Visit Faroe Islands. Since then, he has worked on defining the new department’s role and function in Faroese tourism, using the goals and objectives outlined in the Preservolution strategy as a guideline.

Levi is responsible for Visit Faroe Islands' communication and marketing strategies (in the Faroe Islands and abroad) and works with PR, collaborating with journalists, bloggers and digital influencers. He also manages, organises and creates content for Visit Faroe Islands' website, social media channels and newsletters.

Camille Lenoble is the head of marketing for ONLYLYON Tourisme. She will talk about Lyon's award as the European Capital of Smart Tourism for 2019 along with Helsinki, with a special focus on ONLYLYON Experience, a unique destination CRM being displayed in Lyon this year.

With 10 years of experience in marketing, Kjetil has helped global businesses navigate their next phase of growth. As the Head of the Nordic Travel Industry at Facebook, Kjetil partners with the largest and most influential travel advertisers in the region. Through a thorough understanding of their marketing strategies and priorities, he helps his team align Facebook’s resources and marketing solutions to best help them achieve real business results.

Being in love with marketing for the Travel Industry Lucho Pérez joined VisitBenidorm in 2013. He created all the social media network and the online marketing strategic plan for one of the main mediterranean resort, Benidorm. Intrigued with the new travel trends and helping the mediterranean coastal resort to become a Smart-Destination and well positioned in the minds of young tourists seeking for discover wonderful destinations such as Benidorm.

At Business Finland / Visit Finland Liisa Kokkarinen heads the 'Sustainable Arctic Destination' programme, with aim to shift the travel industry in Finland towards a more sustainable future. As a part of the programme Liisa and Visit Finland’s sustainability team has created a ‘Sustainable Travel Finland’ concept, a low tress-hold development tool to assist Finnish travel companies and DMOs to adapt sustainable practices. As any development tool these days, also 'Sustainable Travel Finland' tool seeks solutions from digitization.

Brian has been in his role for 15 years and prior to that worked for Diageo and Unilever in marketing management. For the last three years, Tourism Ireland has worked closely with HBO in the development and implementation of a highly successful global digital campaign designed to create a bridge between the fantasy of Game of Thrones and the reality of Northern Ireland as a largely unexplored visitor destination. By targeting "set jetters" with engaging content we have armed them with compelling reasons to visit Northern Ireland which we have now rebranded as "Game of Thrones territory". In addition we have worked closely with Lucas films to leverage the opportunities that have resulted from Star Wars being shot in Ireland.

Jaana Tuomi is the CEO of Espoo Marketing (owned by the City of Espoo), the city marketing company that promotes the largest innovation hub in Finland.

Charel has recently rejoined NBTC Holland Marketing to support the roll out of their new Perspective 2030 Strategy. He has been active in the travel & tourism industry for over 15 years working for companies such as KLM Royal Dutch Airlines and Amsterdam & partners. As Director Marketing he is responsible for all marketing activities, channels and international network offices.

Jon has over 20 years marketing experience, both client and agency side, across public and private sector. His experience spans travel, tourism, leisure, charity, events, software, apparel, fashion, beauty, B2B and online retail. At Welsh Government he is responsible for developing clear strategies to deliver defined business objectives, building our overall digital capacity and driving digital innovation across the business.

Markus Dittli is responsible for the digital platforms of Switzerland Tourism and leads projects in the field of digital management. In his function he has taken over the main project management of Switzerland Tourism's largest project: the relaunch of in 2019. Markus Dittli is a computer science engineer and has further educations in leadership & management and agile project methodologies.

Harri works as Head of Economic Development at the City of Espoo, leading the city's Competitiveness and International Affairs Group and chairing the management group of Business Espoo, the business service network of Espoo. He aims to support the growth of companies and creation of private sector jobs.

Tapio Levä is heading Analytics Business at Telia Finland. The spearhead service called Crowd Insights helps customers to make better decisions by providing insights on people movement behavior based on anonymized and aggregated mobile network data. Tapio’s core expertise is customer-centric new business development. Prior to joining Telia, Tapio did his PhD at Aalto University from network economics, focusing on analyzing the success factors of new Internet services.

Andrea Kostner is a senior member of the department Business Development & Strategic Partnership at the Vienna Tourist Board. She’s responsible for the field of Future Business & New Technologies and therefore takes care of the evaluation and implementation of new technologies within the company. In addition she advises and supports the departments, thus expediting the digitization of the organization. Kostner studied Communication and Politics at the University of Vienna. During her professional career she worked for various companies in Austria, Germany and the UK. She has been working for the Vienna Tourist Board in various positions since 2006, has held presentations at international conferences and is a guest lecturer at different Universities of Applied Sciences in Austria.

Tia is a brand and marketing communications professional with a strong background in leading teams in Finnish advertising agencies, working with well-known brands aiming to grow internationally. For Tia, brand communications also means well-designed services. She’s in charge of Helsinki's new brand identity spearhead, the MyHelsinki concept – all Helsinki city marketing is based on open data and genuine, shared recommendations. Currently developing MyHelsinki WeChat mini program in co-operation with Tencent team in China.

Brian Harte is Head of Customer Engagement & E-Marketing with Tourism Ireland, the organization responsible for marketing the Island of Ireland overseas as a holiday destination. He is responsible for digital strategy and many of the customer interactions overseas visitors first have with Ireland. His responsibility covers web, CRM, email, social & community management, content seeding and digital campaigns. He is a digital marketer of 20 years digital experience, with an orientation towards innovation. Previous work has included start-ups, consulting and event management, all within the digital domain.

Blandine Thenet is the Promotions Director for ONLYLYON. Her objectives are to raise the awareness of Lyon and to increase the incoming flow of leisure travelers by working with the professionals of the sector, the media and the general public, in France and on the international stage.

Since 2000 Stefano Ravelli has been head of the DMO Valsugana Lagorai, a small destination in the Italian Alps. During the last two years he has developed themes related to sustainable tourism, obtaining in June 2019 the GSTC certification as the first destination in line with the 17 Sustainable Development Goals.

Oscar Nissin is the Director of Innovation for Metropolia University of Applied Sciences' Smart Mobility innovation hub. Oscar has strong background in automotive prototyping projects and from automated vehicle deployment. has included start-ups, consulting and event management, all within the digital domain.

Katja is an international marketing and business development professional with vast experience in travel and aviation industry. Her main responsibilities include leading the brand and marketing strategy, customer insights & customer experience management as well as marketing and communications at Finavia the Finnish airport company.

Katarzyna is a public relations and social media Project Manager for Visit Iceland at Promote Iceland. Her work evolves around various aspects of destination marketing and tourism promotion for Iceland, including day to day media relations, all of which provide opportunities to observe the newest trends within the travel sector.  Katarzyna manages the “Inspired by Iceland” social media platforms with particular focus on responsible tourism and Iceland’s culture. Within her work, she collaborates with the creative industries to ensure that Visit Iceland has the tools to develop a strong storytelling when it comes to promoting Iceland as a destination”

Sami Häikiö works as a communication manager for North Star Film Alliance, joint project of Estonia, Finland and Latvia promoting the region for international filmmakers. Sami's got 10+ years experience promoting Finnish creative industries in Europe and Asia.

Daniel Byström is together with Maria Hjalmarsdottir coordinating the development of Destination Austurland. Daniel is specialized in Destination Design and has a long experience from working with many communities and places, mainly in the Nordics. He has been working in destination development for the past 15 years. Daniel’s emphasize is on sustainable development and methods to engage and involve stakeholders in the process. His background is as Innovation and Design Engineer, focusing on industrial design, strategic development, branding and destination design.

With more than 14 years of experience in different fields of Spanish tourism administration, Graduate in Tourism, Master in Multilateral Project Management, Specialist in Tourism Destination Development and Professor of Tourism Policy, Management and strategic marketing and tourism promotion.  
Responsible for the Smart Tourist Destination Program, convinced that with initiative, effort and commitment the result can be nothing more than the success of what one proposes.

Harri Karjalainen is leading the Recreation and Nature Tourism Unit in the Parks and Wildlife Finland, Coastal and Metropolitan region. His team is responsible on free-of-charge hiking services, customer communications and co-operation with nature tourism enterprises in 10 National Parks, one World Nature Heritage Site and number of Historical sites.

Kristian Raij is the founder and CEO of Skipperi. His passion for digital business innovations and boating led him start a company with a great mission: Develop simple and sustainable ways to make boating accessible for everyone.kground is as Innovation and Design Engineer, focusing on industrial design, strategic development, branding and destination design.

Teemu is a passionate seafarer who's goal is to make mobility smarter and the beautiful waters more accessible to people around the world. 

Blanca Pérez-Sauquillo is an expert in destination marketing and country branding with more than 15 years of experience. She is the Head of Digital Marketing at TurEspaña, where she has also developed other roles as Global Marketing Director or Deputy Director at the Tourist Office of Spain in New York. She is mentor at Endeavor, a non-profit organization that works to catalyze long-term economic growth by selecting, mentoring, and accelerating the best high-impact entrepreneurs worldwide.


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