Tracy is vice president, integrated marketing for Brand USA, the public-private partnership responsible for launching the United States' first ever nationally coordinated tourism marketing effort. In this role, Tracy directs the development and implementation of the strategic marketing plan and supporting programs designed to advance the mission of Brand USA. These programs include traditional, digital, and social media initiatives.

Formerly working as the Director of the Alençon Tourist Board, Pierre Bouton is now at the head of the Brittany Tourist Offices. He represents various regional or national bodies and oversees the administrative and financial management of the OTB.

Maria Hjalmarsdottir has been working on destination development for the past 5 years on the eastern part of Iceland together with Daniel Byström. The focus on the destination Austurland project has been on a community driven destination design with focus on sustainability. Last year Destination Austurland published its first Destination Management plan and now leading to forming a DMO for the sparsely populated region.

In April 2018, Jóhan Pauli was appointed Development Manager at the newly-established Development Department at Visit Faroe Islands. Since then, he has worked on defining the new department’s role and function in Faroese tourism, using the goals and objectives outlined in the Preservolution strategy as a guideline.

Levi is responsible for Visit Faroe Islands' communication and marketing strategies (in the Faroe Islands and abroad) and works with PR, collaborating with journalists, bloggers and digital influencers. He also manages, organises and creates content for Visit Faroe Islands' website, social media channels and newsletters.

Camille Lenoble is the head of marketing for ONLYLYON Tourisme. She will talk about Lyon's award as the European Capital of Smart Tourism for 2019 along with Helsinki, with a special focus on ONLYLYON Experience, a unique destination CRM being displayed in Lyon this year.

With 10 years of experience in marketing, Kjetil has helped global businesses navigate their next phase of growth. As the Head of the Nordic Travel Industry at Facebook, Kjetil partners with the largest and most influential travel advertisers in the region. Through a thorough understanding of their marketing strategies and priorities, he helps his team align Facebook’s resources and marketing solutions to best help them achieve real business results.

Being in love with marketing for the Travel Industry Lucho Pérez joined VisitBenidorm in 2013. He created all the social media network and the online marketing strategic plan for one of the main mediterranean resort, Benidorm. Intrigued with the new travel trends and helping the mediterranean coastal resort to become a Smart-Destination and well positioned in the minds of young tourists seeking for discover wonderful destinations such as Benidorm.

At Business Finland / Visit Finland Liisa Kokkarinen heads the 'Sustainable Arctic Destination' programme, with aim to shift the travel industry in Finland towards a more sustainable future. As a part of the programme Liisa and Visit Finland’s sustainability team has created a ‘Sustainable Travel Finland’ concept, a low tress-hold development tool to assist Finnish travel companies and DMOs to adapt sustainable practices. As any development tool these days, also 'Sustainable Travel Finland' tool seeks solutions from digitization.

Brian has been in his role for 15 years and prior to that worked for Diageo and Unilever in marketing management. For the last three years, Tourism Ireland has worked closely with HBO in the development and implementation of a highly successful global digital campaign designed to create a bridge between the fantasy of Game of Thrones and the reality of Northern Ireland as a largely unexplored visitor destination. By targeting "set jetters" with engaging content we have armed them with compelling reasons to visit Northern Ireland which we have now rebranded as "Game of Thrones territory". In addition we have worked closely with Lucas films to leverage the opportunities that have resulted from Star Wars being shot in Ireland.

Jaana Tuomi is the CEO of Espoo Marketing (owned by the City of Espoo), the city marketing company that promotes the largest innovation hub in Finland.

Charel has recently rejoined NBTC Holland Marketing to support the roll out of their new Perspective 2030 Strategy. He has been active in the travel & tourism industry for over 15 years working for companies such as KLM Royal Dutch Airlines and Amsterdam & partners. As Director Marketing he is responsible for all marketing activities, channels and international network offices.

Jon has over 20 years marketing experience, both client and agency side, across public and private sector. His experience spans travel, tourism, leisure, charity, events, software, apparel, fashion, beauty, B2B and online retail. At Welsh Government he is responsible for developing clear strategies to deliver defined business objectives, building our overall digital capacity and driving digital innovation across the business.

Markus Dittli is responsible for the digital platforms of Switzerland Tourism and leads projects in the field of digital management. In his function he has taken over the main project management of Switzerland Tourism's largest project: the relaunch of in 2019. Markus Dittli is a computer science engineer and has further educations in leadership & management and agile project methodologies.

Harri works as Head of Economic Development at the City of Espoo, leading the city's Competitiveness and International Affairs Group and chairing the management group of Business Espoo, the business service network of Espoo. He aims to support the growth of companies and creation of private sector jobs.

More to be announced soon...


© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge