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Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.
This module will be dedicated to understanding the different aspects of sustainability, what are the most commonly accepted guidelines and who is standing out as a leader overall.
This case study will give you an overview of how DMOs can achieve sustainability in the destination by taking into consideration all stakeholders and ensuring their happiness.
This case study provides an integral overview of how businesses can be part of fostering positive growth and sustainable development in the destination
This case study will allow you to be inspired by how other companies within the industry are developing their sustainable strategies by adhering to sustainability initiatives and certifications.
This case study will allow you to understand how biodiversity is negatively impacted by tourism activities and how we can better protect it.
Through this case study, you'll be able to understand different ways in which businesses can help contribute to sustainability, as well as the importance of establishing partnerships to achieve your goals.
Through this case study, you'll be able to understand the importance of addressing sustainability in the organisation’s strategy, operations and relationships with stakeholders to lead transformation in the destination.
This case study will allow you to get an overview of the efforts that the key players of the tourism industry are making to guarantee a more innovative and sustainable future by 2030.
The objective of this activity is to help you and your team gather ideas on the takeaways provided by the different cases of module 1.
Through this activity, we want to provide you with all the necessary tools and knowledge to guide a workshop with stakeholders.
Incorporate varied perspectives from the destination in regards to sustainability.
This module is dedicated to understanding the different sustainability certifications and badges available for destinations. We will look at which criteria DMOs should prioritise when defining their path in sustainability.
This case study will provide you with a better understanding of the GSTC Standards and the organisations that can benefit from implementing them.
This case study will provide you with an overview of Switzerland Tourism's sustainability strategy, which implements the UNSDGs, and their Swisstainable Programme.
This case study will allow you to understand the initiatives that Visit Finland has put in place to encourage sustainable development nationally, as well as what local destinations are doing to encourage action within sustainability.
Through this case, you will be able to understand how two very different destinations have used certifications methods to aid their path towards more sustainable development.
This case study will help you see how a sustainable strategy can be developed, and how national certification programmes can help clarify the transformation process for businesses.
EarthCheck Destination is the only global Benchmarking and Certification program for sustainable travel and tourism underpinned by the science and software of EarthCheck.
Through this case study, deep dive into what different sustainable certification experts think about these voluntary guidelines present challenges for DMOs which are trying to establish a better way for the future.
Develop regenerative tourism, which provides a holistic way of thinking for all stakeholders build reciprocal and beneficial relationships.
In this module, we will analyse available data in order to set the targets for future actions. Using co-creative techniques we will look at public, private and user data to understand what data is accessible and what data we need.
Through this case study you'll be able to understand how the collaboration between different tourism organisations can result in initiatives that allow entire regions to improve their competitiveness based on data indexes.
This case study will allow you to get a comprehensive understanding of how a regional organisation can build a centralised data hub with the objective of strengthening the destination's data capacity as a whole to better manage it.
Through this case study you’ll be able to get an overview of how data can be utilised to improve the destination's strategy and how, when available at hand, data can help all stakeholders make better decisions.
This case study will help you understand how different types of data, including scientific data, can be used to tackle sustainability issues from a triple bottom line perspective.
This case study will help you understand the importance of proving to be transparent in financial terms and how this links with the increased demand for sustainability in the tourism industry.
Through this case study you'll be able to understand what your DMO should look for when entering contracts with intelligence and data providers and how to best use the data obtained to best lead your strategy.
Through this case study, you'll be able to understand how, by becoming a member of the INSTO network, destinations commit to continuous measurement efforts at the destination level, embracing the context-sensitive and dynamic nature of the concept of "sustainability" itself.
The objective of this activity is to help you and your team gather ideas on Leveraging Data & Measuring the Impact.
This activity will allow you to focus on the types of data that exist within your destination.
Once priority has been established, we can explore how to communicate and convey the right message to the general public, local community, visitors, industry and government and policymakers.
Through this case study, you'll be able to understand how destinations can work toward involving disabled individuals in the planning and development of these to make them accessible for people with visible and non-visible disabilities.
This case study will allow you to get a better understanding of the meaning that diversity, equity and inclusion have and their role within the strategy of businesses, which can be translated to destinations.
Some of the cases that you will find here will include Soneva Resorts and Apple, and they have all been selected for being good examples of effective corporate communication.
This feature aims to present a variety of examples from DMOs that excel at storytelling to inspire you in finding new ways to communicate the story of your destination.
This case study will provide you with a different perspective on the role of marketing within the destination, allowing you to reflect on how you could use communication differently than we are used to.
Through this case study, you'll be able to understand how the Sustainability Strategy of the DMO can be digitalised to allow the message to translate into tangible results.
You'll be able to learn more about why communities and purpose matter so much and how influencer marketing can help us achieve our goals by appealing to the interests of potential visitors.
This feature will allow you to understand how destinations have made a commitment to local people and the environment through pledges, as well as to understand when you should use these.
Through this feature, you will have the opportunity to be inspired by the initiatives of different DMOs that have communicated effectively in regards to diversity and inclusivity.
The objective of this activity is to help you and your team gather ideas on Sustainability and Effective Communication.
This exercise will help you realise the power of effective communication!
In the last module, will look at the future of destination strategies, reiterating the importance of considering sustainability as part of the overall strategy rather than the final goal to achieve.
The case study allows you to get an in-depth understanding of how innovation can foster rapid adaption to dynamic situations with design thinking and collaboration.
This case study provides you with a comprehensive understanding of how innovation and start-up ecosystems can be a catalyst for sustainable development in tourism.
Through this case study, explore how other DMOs are furthering their efforts to develop a sustainable strategy for the destination through Design Thinking and by involving the community.
In this case study, Julie Benisty, from Bordeaux Tourism, explains how they use digital tools to support their digital strategy and how they co-create the destination's strategy with the locals.
Through this case study, you'll be able to get a better understanding of how design can be integrated into processes to solve pressing challenges through Big Data, AI and innovation.
This case study will provide you with the highlights of how a market-based solution approach can lead to a longer-lasting and deeper impact on the local community and businesses.
In this keynote, Josefine Carlsson, Head of Nature Tourism, and Tirsa Ramos-Pedersen, UX designer at Tourism in Skåne, discuss Design Thinking initiatives and projects for sustainability.
Innovation and Excellence are parts of the set of values that we presented at the beginning of the module.
This case study demonstrates how even those destinations that are at the forefront of sustainability can keep developing new initiatives and improving their sustainable strategy.
The objective of this activity is to help you and your team gather ideas on Co-designing Strategies for a Sustainable Future.
This activity will allow you to take stock of everything you have learnt through the Sustainability Leadership Programme.
You'll need to get 70% marks to pass. You can submit as many times as needed until you pass, but you will need to allow 7 days between attempts for them to be valid.