brand Archives - Digital Tourism Think Tank

Bavaria Tourism: Proceeding from...

Jens Huwald has been CEO of Bavaria Tourism, the official marketing agency, since January 2012. He was previously...

Visit Jersey: Aligning Audiences...

We are pleased to welcome Adam Caerlewy-Smith, Head of Marketing and Meryl Le Feuvre, Head of Product at Visit...

13 Tips for Forging Successful...

As part of this year's Content | Campus in Copenhagen, a group of tourism marketers gathered in the...

DSB: Danish Railways & Social...

Danish Railways or DSB, in short, is the largest Danish rail company operating the railways in Denmark and...

365 Days of Storytelling

One of the core principles of Wonderful Copenhagen's new strategy is the focus on year-round storytelling, empowering the...

What’s More Powerful Than...

I’ve had a front row seat at the release of dozens of new tourism campaigns and destination development...

Contiki’s 360 Content...

As a long-time travel industry player leading in the 18-35 market, Contiki have been working hard to stay...

Destination Brand Stories

Greenland's Content Pioneers Sarah Woodall| Visit Greenland We selected the outstanding work of Visit Greenland's 'Pioneers' series as...

Brand Benchmarking

So, your values and personality are strong, your elements are all tightened up and successfully reflecting your brand...

Brand: Tone of Voice

Having a brand tone of voice isn’t by any means a new concept. But in the modern day...

Content Campaigns & Brand...

There are different ways to approach content campaigns and brand collaborations successfully. If your DMO is considering to take...

What makes a great Digital Brand

The chances are you’re probably fairly happy with your brand. It’s served you well so far. It looks...

New Instagram Ad Tools Work Well...

Instagram is already a massively influential social media site, and now it has announced plans to open up...

Brand Wheel: Brand Values &...

The chances are you’re probably fairly happy with your brand. It’s served you well so far. It looks...

Visit Finland’s Deep dive...

Here at the #DTTT, we’ve always held Visit Finland with high regard as one of the leaders in...

#theislandbreak – Crafting...

There is one DMO in the last year that the team here at the #DTTT have been so...

Instagram’s role in telling...

Instagram has fast emerged as the most important social medium supporting brand development in travel. Succeeding in being...

Developing and Amplifying Great...

What comes to your mind when you think about Nevada? CSI, Vegas or the ultimate road trip state...

Talking Branding, Happiness...

Danish Farhan is the founder of a boutique brand consulting agency known as Xisché. Based in the UAE,...

Brand Monitoring Guide

Engaging with potential consumers is one of today’s biggest challenges for digital marketers. However, before organisations can even...

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