Tag: data

Repositioning a DMO through data...
Repositioning a DMO through data & content with Discover Puerto Rico
Repositioning a DMO through data...
Puerto Rico is an island located off the coast of Florida in the heart of the Caribbean basin,...
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Ticino Turismo – A...
Ticino Turismo – A Rebranding Journey
Ticino Turismo – A...
[vc_row][vc_column width="1/4"][vc_column_text][/vc_column_text][/vc_column][vc_column width="3/4"][vc_column_text] In 2018, Ticino...
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Enhancing the Visitor Experience...
Enhancing the Visitor Experience with a Data-driven Approach
Enhancing the Visitor Experience...
Banff & Lake Louise is a National Park destination located in the Canadian Rocky Mountains. It is most...
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12 Stages of Transformation Series...
12 Stages of Transformation Series – Stage 7. Targeting & Distribution
12 Stages of Transformation Series...
The 12 Stages of Transformation Series is a comprehensive pack of resources created by the DTTT Team which...
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Using Big Data
Using Big Data
Using Big Data
This template helps you brainstorm ideas about how to use data to draw useful insights and turning it...
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Key Takeaways from...
Key Takeaways from #DTTTGlobal2017
Key Takeaways from...
On November 30 and December 1, 250 top destination marketers from all over the world gathered in a...
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Amsterdam Marketing: Live Lines
Amsterdam Marketing: Live Lines
Amsterdam Marketing: Live Lines
Amsterdam Marketing, the municipality of Amsterdam and Amsterdam Museums worked on the pilot 'Live Lines' (Dutch: Rijenradar) providing...
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Sojern’s Global Travel...
Sojern’s Global Travel Insights
Sojern’s Global Travel...
Sojern is travel’s leading performance marketing engine. With 350M global traveler profiles and billions of predictive purchase signals...
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Adara Case Study: Turespaña
Adara Case Study: Turespaña
Adara Case Study: Turespaña
Turespaña is the official National Tourist Organisation for Spain, responsible for promoting Spain as a global tourist...
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Fjord Norway: Data-driven Partner...
Fjord Norway: Data-driven Partner Marketing
Fjord Norway: Data-driven Partner...
Fjord Norge AS/Fjord Norway is the official tourist board of Western Norway. Representing a region, Fjord Norway is...
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Singapore Tourism Board:...
Singapore Tourism Board: Marketing Strategy Deep Dive
Singapore Tourism Board:...
The Singapore Tourist Board launched their new marketing strategy in 2016, setting a clear and ambitious direction for...
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Data-driven marketing
Data-driven marketing
Data-driven marketing
Data-driven marketing is a topic that is on most destinations agenda as something that should be tackled by...
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Audience Targeting &...
Audience Targeting & Multi-Layered Intelligence
Audience Targeting &...
Destinations have different meanings for different people and addressing these audiences individually is the key to a great...
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Capitalising on Technology Trends...
Capitalising on Technology Trends for Better Content Targeting
Capitalising on Technology Trends...
We now better understand the importance of micro-moments in travel and the importance of relevance and context in...
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Consumer Insights from...
Consumer Insights from Sojern’s 2016 Travel Trends
Consumer Insights from...
The #DTTT and Sojern have been partnering up for a number of years and we're delighted to have...
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Uber Issues Illustrate Importance...
Uber Issues Illustrate Importance of Data Protection
Uber Issues Illustrate Importance...
Catching a taxi can be a key part of urban existence, and yet a somewhat inconvenient one. No-one...
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Staying Connected with Føroya...
Staying Connected with Føroya Tele
Staying Connected with Føroya...
Jan Ziskasen from Føroya Tele shares some insights into the current connectivity on the Faroe Islands. Faroese Telecom...
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Queensland – Optimising...
Queensland – Optimising Digital Strategy: Learnings From Mobile and Beacons
Queensland – Optimising...
Chris Chambers shares what Tourism and Events Queensland have been doing as one of the leading destinations worldwide...
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Sojern – Optimising Media...
Sojern – Optimising Media Through Better Targeting
Sojern – Optimising Media...
Stewart Smith from Sojern talks about the current hot topic of 'programmatic advertising', explaining what it is and...
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Telefonica – Mobile Data...
Telefonica – Mobile Data Insight for Tourism in Spain
Telefonica – Mobile Data...
Luis Cardo from Telefonica presents a new methodology for improved analysis and knowledge of the tourism industry. In...
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