Tag: UGC

Changing Visitor Perceptions...
Changing Visitor Perceptions Through User-Generated Content
Changing Visitor Perceptions...
User-generated photos are 5x more likely to convert customers vs. non-UGC content. In fact, key stats show that...
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Interview: Brand USA on Digital...
Interview: Brand USA on Digital & Content Trends
Interview: Brand USA on Digital...
Mark Lapidus, Director of Digital Development at Brand USA, will be joining us on stage at #DTTTGlobal - Disrupting the Future Destination,...
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Latvia Tourism &...
Latvia Tourism & #InstatripLV concept
Latvia Tourism &...
Lelde Benke is a media and marketing project manager at the Tourism department of the Investment and Development...
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Backin’ Belfast Campaign
Backin’ Belfast Campaign
Backin’ Belfast Campaign
In 2013, a lot was happening in social media and destinations worldwide really embraced the social sphere. This...
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An In-depth Look at Travel Reviews
An In-depth Look at Travel Reviews
An In-depth Look at Travel Reviews
Travel reviews have shaped the tourism industry over the past years. Sometimes feared by service providers, sometimes criticised...
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Make My Switzerland App
Make My Switzerland App
Make My Switzerland App
Last week we officially released our brand index results and a report investigating the digital landscape of European...
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The Importance of Online Reviews
The Importance of Online Reviews
The Importance of Online Reviews
Travellers have always used others’ recommendations and reviews during the planning stages of a trip, and now with...
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