🤳🏽 Workshop Overview 🤳🏽
All you need to know for this workshop 📌
This workshop will fully explore the newest trends in how content is consumed amongst the Gen Z market, looking at both how content comes together in tone, format, pitch and style as well as mediums and channels which are most prevalent amongst young travellers and how to successfully engage and work with them.
Who is it for? 🙋♀️
✏️ Content Strategists
Your Agenda 🗓
14:00 - 14:30: Introduction & inspirations
14:30 - 15:30: Ideation process
15:30 - 15:45: Coffee Break
15:45 - 16:45: Prototype
16:45 - 17:30: Pitch and debrief
Recommended materials 📝
💻 Your computer
Explore a wide range of new channels and formats
Develop prototype content idea:
• Built for new audiences
• Published on new channels
• Shaped around audience interests
Identify your own partners for different markets and audiences
Show and tell session with DMOs in a roundtable
Test and discuss content trends and storytelling for Gen Z
Workshop hosted in partnership with
Contiki is the travel company exclusively for 18-35 year olds. Their purpose is to connect young travellers to the time of their lives.
Contiki believes in real experiences. Contiki's motto: Travel with no regrets.
Working closely with private businesses, public agencies and local authorities, Visit Scotland ensures that their visitors experience the very best of Scotland and that the country makes the most of its tourism assets and realises its potential.
David Meany, Contiki
David is a travel marketing, CIM qualified expert with over 10 years experience specialising in B2C and B2Bmarketing, brand partnerships and campaign management. Formerly Campaign Marketing Manager at Contiki, David is now Director Partner Marketing for The Travel Corporation
Emma Hallington, Visit Scotland
Emma Hallington is a highly motivated and organised marketing professional with over 10 years’ experience in destination, travel and events marketing, with a particular focus on digital. Emma is currently the Market Manager for India, the Middle East and Australasia
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