Video Performance Audit

With this audit of your Youtube channel and/or Facebook video strategy your destination marketing organisation will come to deeply understand the accomplishments and failures of existing efforts and receive a custom plan with steps forward for success.
Taking into account your DMO's unique needs, budget expectations, branding, and campaign calendar, we will reveal easy wins and tweaks to your current video program as well as provide a high-level, road map for success to achieve your DMO's top video-related KPI's.
Deliverables will also include an evaluation of your video analytics, use of platform best practices and video content itself.

Areas of Focus

  • Channel metrics
  • Platform best practices
  • Your video content

Initial Auditing

  • Goals defined by DMO
  • Evaluation of video performance
  • Analysis of key needs


  • Visual report with findings & road map
  • Video Call & walk-through of finding
Kate Thomas Circle

Kate Thomas

Creative Director

As a creative director in online content marketing, Kate Thomas helps top-tier companies, tourism boards and even small operators in the travel industry develop their digital communications strategies. She also provides a suite of offerings including production coordination for videos and original content, the facilitation of influencer collaborations and social communications support. 

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