Workshop Overview /
All you need to know for this workshop
Who is it for?
- Tourist Information Centre Teams, who want to understand how to best adapt their destination to their consumer's needs.
-Research & Visitor Insight Teams, who want to know how get a fresh perspective on their destination.
- Destination Development Teams, who want to revolutionise their design thinking processes.
-Introduction & inspirations
-Pitch and debrief
Understand how to humanise the research process
Explore content, channel and discovery trends in person
Get out of your comfort zone, taking research in-house
Co-create ideas and concepts with other DMOs
Meet and talk with real visitors, understand their needs
Gather and explore varying forms of research and share a range of knowledge with other DMOs
Challenge your own assumptions with facts
Learn new techniques and processes which you can put into action back at home in your DMO