Workshop Overview /
All you need to know for this workshop
With this perspective, you will then go out and create your own premium experience as part of the workshop, taking it from strategic concepts to a fully mapped-out concept ready to take to market.
Who is it for?
- Destination Development Teams, who want to enhance their guest stay, by creating a more poignant and individualised experience.
- DMOs looking to revitalise their destination. DMOs who want to learn how to successful facilitate improvements to your guest experience.
- Partnership Strategists, who want to learn how to cater to the modern traveller.
-Introduction & inspirations
-Pitch and debrief
Explore general trends related to experiential travel
Think and test storytelling approaches
Understand what a premium experience looks like
Exploring how to design entirely new visitor experiences.
Consider how premium experiences can support the destination brand
Develop your own signature brand experience concepts
Develop new concepts and prototype ideas, even testing them out
Work with time partnerships on relevant opportunities