Workshop Overview /
Collaboration is at the heart of maximising a destination as much as possible but it isn't always as simple as that. The workshop will be focused on how to design an industry development programme, including the different elements needed to unify your destination and optimise the customer journey.
All you need to know for this workshop
Looking beyond this, we'll look at how industry can be a real part of the destination's brand voice and brand footprint, by developing a social content framework to support your content initiatives.
Who is it for?
- Research & Intelligence Teams, who want to learn how to facilitate successful digitisation their brands.
- Destination Management & Development Teams, who want to know engender productive collaboration through-out their brand.
- Business & Industry Partnership Teams, who want to engender productive collaboration between companies.
-Introduction & inspirations
-Pitch and debrief
Shared experiences on Industry Development
Group ideation on value creation for Industry Development Programmes