Workshop Overview /

New ways to engage and improve the Visitor Experience are constantly evolving, so it is essential for DMOs to keep on top the latest trends in digital. Whilst gamification is something that the industry has talked about for some time, many struggle to take this opportunity and really do something meaningful with it, avoiding gimmicks! The #DTTT has followed this trend closely, seen the good and the bad, but at the heart of a good gamification strategy is pulling the right levers with smartphone technology and capabilities to get visitors or customers engage more.
Gamification is about getting to know your core audience, while at the same time fostering brand loyalty and improving the digital visitor experience. With so much potential, we will share a recent #DTTT Case Study from Laax, showing how they've really mastered gamification as a core component of the destination experience, then set you on a mission to strategise and ideate the gamification opportunities which exist in your destination.

All you need to know for this workshop

You'll get full perspective on the use of technology to create a more interactive and engaging destination experience for your visitors. Whilst gamification is the focus of the workshop, it will of course look more broadly at how new developments in technology are applied, such as AR and VR.

Who is it for? 

  - Experienced Designers, who want to know how to create games for their destination.

 - Content Innovation Pros, who want to know how to utilise gamification in the right context.

  - Digital Designers, who want another innovative way to engage with their DMO's consumers.

Your Agenda

-Introduction & inspirations

-Emergence process

-Ideation process


-Pitch and debrief

Workshop Outcomes

Exploring Gamification Opportunities - through group ideation you'll be able to fully explore the opportunities in gamification augment or enhance how visitors experience you're destination.

Gaining Perspective on Gamification - how using technology to create more interactive experiences can transform the overall visitor experience, enhance loyalty and gather better insights on visitor behaviour.

Conceptualising and Prototyping - developing strong conceptual ideas and putting prototype concepts to the public, to the group and to test your own hypothesis on how they could transform the experiences.

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