Workshop Overview /
This workshop will fully explore the latest trends on visual storytelling, learning how to create the right content for the right audience, specifically focusing on capturing the attention of niche audiences and passion groups.
All you need to know for this workshop
This workshop will fully explore the newest trends in how content is consumed amongst the Gen Z market, looking at both how content comes together in tone, format, pitch and style as well as mediums and channels which are most prevalent amongst young travellers and how to successfully engage and work with them.
Who is it for?
- DMOs whose target audience relate to families and young travellers.
-Content Strategists, who want to know how to employ social media, in order to communicate with various generations.
-Content Strategists, who want to understand how to elevate their storytelling technique.
- Introduction & inspirations
-Pitch and debrief
Explore a wide range of new channels and formats
Develop prototype content idea:
• Built for new audiences
• Published on new channels
• Shaped around audience interests
Identify your own partners for different markets and audiences
Show and tell session with DMOs in a roundtable
Test and discuss content trends and storytelling for Gen Z