New Tech, Audiences & Channels:
The Shifting Landscape in Digital Brand Engagement
In an age where the browser is just one small channel amongst many, we're looking at how brands are revisiting consumer engagement in digital beyond traditional web.
We've put together some incredible stories for this session, where you'll learn how some of the leading travel and destination brands are rethinking their approach to audience engagement. Identifying new technology, new audiences and new channels is essential for brands to keep evolving with their customers.
We’ll be hearing three different perspectives, so brace yourselves for a full 90 minutes of deep insight and different perspectives.
🗓 Save the date 🗓
Tuesday 5th November from 15:30 to 17:00 at Global Stage
Meet our Speakers
Lottie Norman / Contiki
Exploring Voice as a Medium for Brands
Lottie has over 12 years’ experience specialising in guiding brands, agencies and government to create content-centric campaigns, strategies and platforms that grab attention, push innovation and inspire action. Lottie is particularly passionate about the convergence of data and creativity to deliver storytelling content that’s purposeful, emotive and entertaining.
Meryl Laisney / Visit Jersey
DMOs & Digital Collaborations
At Visit Jersey, Meryl has played an instrumental role in reversing more than 20 years of declining visitors into four years of consecutive growth. Meryl has developed and implemented a strategy to support the development of Jersey’s tourism product, including events that enhance the island’s competitiveness and deliver increased visitors. A key part of the strategy has involved the curation of signature experiences to create compelling reasons for visitors to discover the island break, year-round.
Evelina Jarbin / Strava
DMOs & Digital Collaborations
Evelina Jarbin heads up Strava's European brand business helping marketers connect to the Strava audience in an authentic way. A keen cyclist and runner, the natural move into the fit-tech industry came after many years in ad-tech and native advertising
Rosie Arrowsmith / Tastemade
New Channels, New Audiences
Rosie has a wealth of knowledge of the media industry having started her career at Channel 4 and Viacom. She joined Tastemade 2 years ago to follow her passion for food travel and lifestyle. Rosie works with clients to maximise their social potential and engage with global audiences in a meaningful way.
Nick Hall / DTTT
With a background in destination marketing of more than a decade, Nick is one of the tourism industry’s leading experts on destination marketing. As founder of the Digital Tourism Think Tank (#DTTT), the leading platform connecting destinations worldwide on topics around digital trends and transformation, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.
Meet us at WTM
Whether you're a DMO or a travel professional, schedule a chat with Nick and the team to see how you could benefit from our knowledge and expertise.