Generative AI in Action: Predictive Power & Personalised Assistance

By analysing vast amounts of historical flight delay data, generative AI can offer innovative solutions to improve the travel experience. Here's how:

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1. Personalised Delay Predictions: Imagine an AI-powered travel app that goes beyond generic delay notifications. Generative AI can analyse real-time weather data, historical delays for specific airlines and routes and even air traffic control information. Based on this analysis, it can generate personalised predictions for potential delays on your upcoming flight. This allows you to proactively adjust your travel plans, rebook connections if needed or simply manage expectations and relax at the airport with a good book.

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2. AI-powered Reprogramming Assistant: Flight delays can disrupt carefully planned itineraries. Generative AI, coupled with access to live flight information and booking platforms, can act as your virtual reprogramming assistant. In the event of a delay, the AI can present you with a range of options – suggesting alternative flights (both with the same airline or others) that minimise disruption, automatically rebooking connecting flights or trains if possible and even suggesting hotels or activities near the airport if you have a lengthy layover.

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3. Generative Content for Calming Communications: Airlines often struggle with crafting clear and informative messages during flight delays. Generative AI can analyse historical passenger sentiment data and airport conditions to create personalised and empathetic communication. Imagine receiving a notification that acknowledges the inconvenience of the delay, explains the reason behind it in clear language and offers a sincere apology. This personalised communication can go a long way in reducing passenger frustration and fostering a more positive travel experience.

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By leveraging the power of generative AI, flight delay data can be transformed from a source of frustration to a tool for proactive planning, personalised assistance and improved communication during travel disruptions.