Examples:

1. Personalised Route Optimisation: Generative AI can analyse historical and real-time traffic data to create personalised detours and alternative routes for each individual traveller. This goes beyond simply suggesting the fastest route by considering factors like a driver's risk tolerance or historical avoidance of specific congested areas.

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2. Predictive Traffic Patterns: AI can use historical traffic data and learn from weather patterns, special events and road closures to generate probabilistic forecasts of future traffic congestion. This allows travellers to not only plan around current delays but also proactively avoid potential bottlenecks further down the road.

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3. Adaptive Navigation: By continuously analysing the evolving traffic situation and generating new detour possibilities, AI can provide real-time navigation updates that adjust dynamically. This ensures travellers receive the most up-to-date guidance, even if road conditions change unexpectedly.

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4. Simulating Alternative Scenarios: Generative AI can be used to simulate the impact of potential accidents, road closures or bad weather on traffic flow. This allows traffic management platforms to proactively develop contingency plans and disseminate these to travellers before they encounter disruptions.

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5. Personalised Travel Time Estimates: AI can analyse historical data, individual driving habits and current traffic conditions to generate personalised travel time estimates that account for a driver's risk tolerance or preferred routes. This improves transparency and allows travellers to make more informed decisions about their journeys.

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Generative AI in action: Imagine a driver heading out for a weekend getaway. They receive a notification on their navigation app. Instead of just stating a current delay on the usual route, the AI has generated a personalised detour that considers the driver's preference for avoiding motorways and provides a real-time estimated arrival time based on predicted traffic patterns. This offers a more proactive and informative experience than traditional traffic updates.