Generative AI in Action:

1. Bespoke Itinerary Creation: Imagine AI generating a bespoke itinerary based on a visitor's past travel choices. If they enjoyed hiking in Patagonia, the AI might propose scenic walking trails in the Lake District or suggest similar cultural experiences like visiting local farms or attending traditional folk festivals.

‍

2. Hidden Gem Recommendations: Generative AI can delve deeper, uncovering hidden gems and unique experiences that align with a visitor's past preferences. For a history buff who previously explored Roman ruins, the AI might propose visiting lesser-known Roman baths or forgotten archaeological sites, offering a fresh perspective on their passion.

‍

3. Storytelling & Themed Experiences: Beyond locations, generative AI can craft personalised narratives around a visitor's interests. It could create a self-guided audio tour with a fictional historical character or curate a list of literary pubs frequented by famous authors, catering to a visitor's love for literature.

‍

4. Evolving Recommendations: Generative AI's power lies in its ability to learn and adapt. As a visitor participates in activities during their trip, the AI can continuously refine its recommendations, suggesting restaurants with similar cuisine they enjoyed earlier or proposing day trips based on newly discovered interests.

‍

This personalised approach, powered by generative AI, fosters a deeper connection between visitors and their travel destinations, creating a more meaningful and memorable experience.