Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns.
In 2018, Visit Faroe Islands was restructured from a DMO to a DMMO, a fundamental and formal shift that involved updating the tourism legislation and a new development department being formed with the goal to focus on tourism development.
In 2018, Visit Faroe Islands was restructured from a DMO to a DMMO, a fundamental and formal shift that involved updating the tourism legislation and a new development department being formed with the goal to focus on tourism development.
Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns that focus on promoting and protecting the Faroe Islands. Although the destination does not suffer from overtourism, it still has its own hotspots and challenges affecting the natural environment and local residents.
In 2018, Visit Faroe Islands was restructured from a DMO to a DMMO, a fundamental and formal shift that involved updating the tourism legislation and a new development department being formed with the goal to focus on tourism development.
Read the article.
Integrate destination marketing and management - this is the only way to develop in the right way, towards a common goal and focus.
Keep the interest of citizens and residents at the forefront of decision making - can be conflicting interests with industry so it's important to find the right balance between citizens and companies.
Create conditions to make unpopular decisions in some cases - Visit Faroe Islands is kept at arm's length with industry which has actually enabled some of the campaigns and initiatives.
Can't reach goals alone - in order to succeed it’s important to embrace this movement and shift to destination management. All marketing efforts for the future should go hand in hand with development.
A common set of rules and industry regulations are needed in order to protect the nature of the destination. As a DMO, Visit Faroe Islands cannot do it alone but are in the position to advocate this requirement in the interest of all stakeholders, using tourism to contribute to the solution and not the problem.
Levi Hanssen is responsible for Visit Faroe Islands' communication and marketing strategies (in the Faroe Islands and abroad) and works with PR, collaborating with journalists, bloggers and digital influencers. He also manages, organises and creates content for Visit Faroe Islands' website, social media channels and newsletters.
In April 2018, Jóhan Pauli Helgason was appointed Development Manager at the newly-established Development Department at Visit Faroe Islands. Since then, he has worked on defining the new department’s role and function in Faroese tourism, using the goals and objectives outlined in the Preservolution strategy as a guideline.
.webp)