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Created to help tourism professionals discover the full potential of AI and empower individuals to apply this horizon technology in a real-life business context.
In this first module, we will look at defining AI and explaining its key concepts, such as Machine Learning, Deep Learning and Natural Language Processing. We'll also explore the different types of AI and how they are used in the real world.
The second module is aimed at looking into Large Language Models (LLMs), a type of AI trained on massive datasets of text and code. We will look at understanding the capabilities of LLMs and how they can be used to achieve organisational goals such as improving decision-making and generating new ideas and insights.
In this module, we will focus on how to identify, develop and implement AI solutions that deliver real value to businesses and organisations. We will cover specific case studies and examples of how successful businesses have implemented AI solutions to achieve their goals.
Once we have understood everything that goes into using AI, we will focus on the importance of responsible AI and how to ensure that AI systems are developed and used in a way that is aligned with human values and ethics. By understanding the importance, you can help to ensure that AI is used for good and that it does not harm individuals or society.
The last module will look at how leaders can use AI to create more engaging and personalised digital brand experiences for their customers. This is essential for businesses that want to stay ahead of the competition and attract and retain customers in the digital age.
In this resource hub, you’ll find a range of templates to help you think creatively and identify opportunities for applying AI within your organisation. Various reports are also shared with the latest research, alongside a collection of case studies sharing practical implementation by innovators in the tourism sector.
You'll need to get 70% marks to pass. You can submit as many times as needed until you pass, but you will need to allow 7 days between attempts for them to be valid.
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