We now better understand the importance of micro-moments in travel and the importance of relevance and context in communicating our message.

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As consumer behaviour evolves in a multi-touchpoint world, so too does our ability to engage audiences at each and every moment, whilst maintaining the ability to measure performance from top of funnel awareness through to booking and in-trip interaction. As the Industry Head of Hospitality at Google UK, Terri is working closely with the travel team sharing some insights on where things with Google are going and how destinations can leverage key opportunities. Welcoming back Google's Terri Scriven to share her unique insights on the rapid evolution of the digital landscape, she is looking specifically at the role of new technologies in enabling better content targeting for destination brands. Terri shares interesting examples from a range of destinations who are employing different tactics in their own digital sophistication.