Training

Our Programmes provide structured learning pathways on a range of essential topics, needed to support your transformation.

Sustainability Leadership Programme

This five-module learning programme provides a wide range of on-demand case studies, lessons and design templates to give you the confidence to lead your sustainability journey.

Sustainability Leadership Programme Overview

A programme to provide destinations with the necessary insight to help their employees become sustainability leaders within the organisation.

Introduction to the Sustainability Leadership Programme

This is the start of the Sustainability Leadership Programme. In this first session, we explain some key points.

Module 1: Introduction to Sustainability Co-Design

Throughout this first module, we'll navigate sustainability with the purpose of identifying the main factors that play a role.

1.2 Sustainability Co-Design: Sustainability, Leadership and Co-Design

The second week of the first module of the Sustainability Leadership Programme consisted of two live appointments.

1.3 Sustainability Co-Design: On-Demand Material & Activities

For this week, we have prepared a series of on-demand case studies and activities for you and your team to work on depending on your objectives.

1.4 Sustainability Co-Design: Dolomiti Paganella

This case study will help you understand how the DMO’s activities can improve the life quality of the local community.

1.5 Sustainability Co-Design: thecamp

Innovation and Excellence are parts of the set of values that we presented at the beginning of the module.

1.6 Sustainability Co-Design: Îles de la Madeleine

This case study will give you an overview of how DMOs can implement design thinking principles and storytelling.

1.7 Sustainability Co-Design: Hawaii Tourism Authority

This case study will provide you with examples of how destinations can protect their cultural and natural heritage.

1.8 Sustainability Co-Design: Case Study Map

The objective of this activity is to help you and your team gather ideas.

1.9 Sustainability Co-Design: Explore Motivations and the Need for Leadership on Sustainability

Through this activity, we want to provide you with all the necessary tools and knowledge to guide a workshop with stakeholders.

1.10 Sustainability Co-Design: Gather a Collective View on Sustainability Amongst Your Team, Industry and Peers

In this part of the activity, the focus will be on shaping a vision together with your team.

1.11 Sustainability Co-Design: On-Demand Material & Activities

This week will focus on giving you access to on-demand content and activities to start progressing with your sustainability journey.

1.12 Sustainability Co-Design: Imagining the DMO in 2050

This resource will help you grasp different lines of thinking when it comes to understanding sustainability as a DMO.

1.13 Sustainability Co-Design: Tourism Council of Bhutan

This case study will give you an overview of how DMOs can achieve sustainability in the destination by taking into consideration all stakeholders.

1.14 Sustainability Co-Design: Soneva Resorts

This case study provides an integral overview of how businesses can be part of fostering positive growth.

1.15 Sustainability Co-Design: Göteborg & Co

This case study demonstrates how even those destinations that are at the forefront of sustainability can keep developing new initiatives.

1.16 Sustainability Co-Design: Case Study Map

The objective of this activity is to help you and your team gather ideas.

1.17 Sustainability Co-Design: Recruit Your Diverse Empowered Team For The Sustainability Leadership Journey

Through this activity, you'll be able to recruit a panel that will provide you with input throughout the journey.

1.18 Sustainability Co-Design: Frame Your Destination's Sustainability Journey

To complete this activity, you'll need to gather your Diverse Empowered Team and lead a workshop to generate a conversation around development.

1.19 Sustainability Co-Design: Round-Up Session

Woohoo! You've completed the first module of our Sustainability Leadership Programme.

Module 2: Understanding Sustainability

The module consists of two thought-provoking live sessions and on-demand materials.

2.2 Understanding Sustainability: On-Demand Material & Activities

During this week we have prepared a variety of on-demand material.

2.1 Understanding Sustainability: Kickoff Session

With this live session, we'll kick off module 2 of the Sustainability Leadership Programme, which focuses on understanding sustainability.

2.3 Understanding Sustainability: Contiki's Sustainability Strategy

This case study will allow you to be inspired by how other companies within the industry are developing their sustainable strategies.

2.4 Understanding Sustainability: Global Sustainable Tourism Council (GSTC)

This case study will provide you with a better understanding of the GSTC Standards and the organisations that can benefit from implementing them.

2.5 Understanding Sustainability: Biodiversity Feature

This case study will allow you to understand how biodiversity is negatively impacted by tourism activities and how we can better protect it.

2.6 Understanding Sustainability: Switzerland Tourism

This case study will provide you with an overview of Switzerland Tourism's sustainability strategy, which implements the UNSDGs.

2.7 Understanding Sustainability: Finland's Feature

This case study will allow you to understand the initiatives that Visit Finland has put in place to encourage sustainable development nationally.

2.8 Understanding sustainability: Norway's Feature

This case study will help you see how a sustainable strategy can be developed, and how national certification programmes can help.

2.9 Understanding sustainability: Case Study Map

As in the previous Module, the objective of this activity is to help you and your team gather ideas.

2.10 Understanding sustainability: Mapping Needs, Journeys, Stakeholders

Through this activity, we want to help you map out everyone who might be involved in the process of leading sustainability.

2.11 Understanding sustainability: On-Demand Material & Activities

This week we're providing you with some other activities that will help you map your organisation's and destination's needs.

2.12 Understanding sustainability: Goodwings

Through this case study, you'll be able to understand different ways in which businesses can help contribute to sustainability.

2.13 Understanding sustainability: TUI

Through this case study, you'll be able to understand the importance of addressing sustainability in the organisation’s strategy.

2.14 Understanding sustainability: WTTC

This case study will allow you to get an overview of the efforts that the key players of the tourism industry are making.

2.15 Understanding sustainability: Wonderful Copenhagen

The case study presents Wonderful Copenhagen's strategy for sustainable tourism and how it contributes to the UN SDGs.

2.16 Understanding sustainability: Dolomiti Paganella & Visit Greenland

Through this case, you will be able to understand how two very different destinations have used certifications methods to aid sustainability.

2.17 Understanding sustainability: Case Study Map

The objective of this activity is to help you and your team gather ideas.

2.18 Understanding sustainability: Designing a Circular Visitor Economy

With this activity, we want will be focusing on the business angle, as industry practice is at the heart of a more sustainable destination.

2.19 Understanding sustainability: Round-Up Session

Congratulations! You have completed Module 2 of the DTTT Sustainability Leadership Programme.

Module 3: Leveraging Data & Measuring Impact

Throughout this third module, we'll analyse available data by means of setting targets for our organisation's future actions.

3.1 Leveraging Data & Measuring Impact: Kickoff Session

With this live session, we'll kick off Module 3 of our Sustainability Leadership Programme, which focuses on leveraging data and measuring impact.

3.2 Leveraging Data & Measuring Impact: On-Demand Material & Activities

During this week we have prepared a variety of on-demand material for you to explore what we covered in Week 10.

3.3 Leveraging Data & Measuring Impact: PiLOT

This case study will show how collaboration between organisations can result in initiatives that allow regional growth.

3.4 Leveraging Data & Measuring Impact: Thompson Okanagan Tourism Association (TOTA)

This case study will allow you to get a comprehensive understanding of how a regional organisation can build a centralised data hub.

3.5 Leveraging Data & Measuring Impact: MarketingOost

Through this case study you’ll be able to get an overview of how data can be utilised to improve the destination's strategy.

3.6 Leveraging Data & Measuring Impact: MURMURATION

This case study will help you understand how different types of data, including scientific data, can be used to tackle sustainability issues.

3.7 Leveraging Data & Measuring Impact: ASI Reisen

This case study will help you understand the importance of proving to be transparent in financial terms and how this links to sustainability demand.

3.8 Leveraging Data & Measuring Impact: Case Study Map

As in the previous modules, the objective of this activity is to help you and your team gather ideas.

3.9 Leveraging Data & Measuring Impact: Mapping Out Our Data Needs

This activity will allow you to focus on the types of data that exist within your destination and that you can employ to develop sustainably.

3.10 Leveraging Data & Measuring Impact: On-Demand Material & Activities

This week we will focus on giving you access to more on-demand content and activities.

3.11 Leveraging Data & Measuring Impact: GTS Altitude

Through this case study you'll be able to understand what your DMO should look for when entering contracts with intelligence and data providers.

3.12 Leveraging Data & Measuring Impact: The International Network of Sustainable Tourism Observatories

Through this case study, you'll be able to understand how destinations commit to continuous measurement efforts at the destination level.

3.13 Leveraging Data & Measuring Impact: Visit Sørlandet & Dyreparken

This case study shows the value of trialling new and innovative uses of technology to bridge gaps in our understanding of the visitor experience.

3.14 Leveraging Data & Measuring Impact: Visit Djursland

The case study presents how the Djursland region in Denmark used Mobile Crowd Sensing to gather data about visitor flows.

3.15 Leveraging Data & Measuring Impact: Case Study Map

As in the previous on-demand weeks, the objective of this activity is to help you and your team gather ideas.

3.16 Leveraging Data & Measuring Impact: Designing Our Data Journey

The activity is intended to be completed with your team within the DMO, and if you want, also with your Diverse Empowered Team.

Module 4: Sustainability & Effective Communication

The module consists of two live thought-provoking sessions and a variety of on-demand material.

4.1 Sustainability & Effective Communication: Kickoff Session

We'll start this module with a quick check-in activity: "The Anonymous Greenwash Scale".

4.2 Sustainability & Effective Communication: On-Demand Material & Activities

‍This week we have prepared a variety of on-demand material.

4.3 Sustainability & Effective Communication: Planet Abled

Through this case study, you'll be able to understand how destinations can work toward involving disabled individuals in planning and development.

4.4 Sustainability & Effective Communication: The Travel Corporation

This case study gives you a better understanding of the meaning that diversity, equity and inclusion have and their role within the strategy.

4.5 Sustainability & Effective Communication: Sustainability Reporting Feature

This feature includes cases from Soneva Resorts and Apple, and they have all been selected for being good examples of effective communication.

4.6 Sustainability & Effective Communication: Storytelling Feature

This presents a variety of examples from DMOs that excel at storytelling to inspire you in finding new ways to communicate your destination story.

4.7 Sustainability & Effective Communication: Case Study Map

As in the previous modules, the objective of this activity is to help you and your team gather ideas.

4.8 Sustainability & Effective Communication: Communication Techniques as an Effective Solution

This exercise will help you realise the power of effective communication!

4.9 Sustainability & Effective Communication: On-Demand Material & Activities

This weeks on-demand content will allow you to continue understanding how you can develop sustainability communication strategies.

4.10 Sustainability & Effective Communication: Tourism Flanders

This case study will provide you with a different perspective on the role of marketing within the destination.

4.11 Sustainability & Effective Communication: Visit Norway

Through this case study, you'll be able to understand how the Sustainability Strategy of the DMO can be digitalised.

4.12 Sustainability & Effective Communication: Creators & Influencers Feature

You'll be able to learn more about why communities and purpose matter so much and how influencer marketing can help us achieve our goals.

4.13 Sustainability & Effective Communication: Pledge Strategies Feature

This feature will allow you to understand how destinations have made a commitment to local people and the environment through pledges.

4.14 Sustainability & Effective Communication: Representation Matters Feature

This feature covers inspiring initiatives of different DMOs that have communicated effectively in regards to diversity and inclusivity.

4.15 Sustainability & Effective Communication: Case Study Map

This template contains a different section for each of the cases covered in each of the weeks dedicated to On-Demand Content.

4.16 Sustainability & Effective Communication: Making Powerful Presentations

Sometimes communication can be more powerful than we realise!

4.17 Sustainability & Effective Communication: Round-Up Session

In this last module, taking place, we'll discuss the future of destination strategies, highlighting the importance of taking sustainability.

Module 5: Co-Designing Strategies for a Sustainable Future

In this last module, taking place, we'll discuss the future of destination strategies, highlighting the importance of taking sustainability.

5.1 Co-Designing Strategies for a Sustainable Future: Kickoff Session

With this session, we'll kick off the last module of the DTTT Sustainability Leadership Programme, focusing on co-design.

5.2 Co-Designing Strategies for a Sustainable Future: On-Demand Material & Activities

This week we have prepared a variety of on-demand case studies for you to explore different project initiatives and approaches in-depth.

5.3 Co-Designing Strategies for a Sustainable Future: Wonderful Copenhagen

The case study allows you to get an in-depth understanding of how innovation can foster rapid adaption to dynamic situations with design thinking.

5.4 Co-Designing Strategies for a Sustainable Future: UNWTO

This case study provides you with a comprehensive understanding of how innovation and start-up ecosystems can be a catalyst for development.

5.5 Co-Designing Strategies for a Sustainable Future: Îles de la Madeleine

This case study highlights the importance of co-creation and collaboration in developing a sustainability strategy.

5.6 Co-Designing Strategies for a Sustainable Future: Bordeaux Tourism

In this case study, Julie Benisty, from Bordeaux Tourism, explains how they use digital tools to support their digital strategy.

5.7 Co-Designing Strategies for a Sustainable Future: Case Study Map

As in the previous modules, the objective of this activity is to help you and your team gather ideas.

5.8 Co-Designing Strategies for a Sustainable Future: Conducting a Retrospective

We're giving you access to more on-demand content so you can continue to understand how you can co-design your destination's sustainability strategy.

5.9 Co-Designing Strategies for a Sustainable Future: On-Demand Material & Activities

‍On the second on-demand week of this module, we're giving you access to more on-demand content and activities.

5.10 Co-Designing Strategies for a Sustainable Future: IBM & SNCB

Through this case study, you'll be able to get a better understanding of how design can be integrated into processes to solve pressing challenges.

5.11 Co-Designing Strategies for a Sustainable Future: GIZ & TUI Care Foundation

This case study will provide you with the highlights of how a market-based solution approach can lead to a longer-lasting and deeper impact.

5.12 Co-Designing Strategies for a Sustainable Future: IBM

This case study will help you gain insights into how digital technologies are leading the emergence of Sustainable Enterprises.

5.13 Co-Designing Strategies for a Sustainable Future: Case Study Map

As in the previous on-demand weeks, the objective of this activity is to help you and your team gather ideas.

5.14 Co-Designing Strategies for a Sustainable Future: Exploring Our Sustainability Strategy

During the sustainability leadership programme we have covered a variety of topics. How does all of this come together?

5.15 Co-Designing Strategies for a Sustainable Future: Round-up Session

CONGRATULATIONS! You have now completed the DTTT Sustainability Leadership Programme.

12 Stages of Transformation

A transformation journey structured into twelve key stages, helping you to guide your organisation through a complete digital transformation process through a series of design sprints.

Stage 1. The Holistic View

Welcome, we're so thrilled to have you take part in this training pathway, part of the Digital Tourism Think Tank.

Stage 2. The Visitor Cycle

This is a strategic assessment of strategic positioning considering message, channels and touchpoints.

Stage 3. Product & Experience

In order to prioritise the importance of strong product as a living part of the brand, we'll look at it from multiple angles.

Stage 4. Shaping the Brand

Conducting a full brand review, we'll identify the right tone and pitch to produce guidelines underpinning it.

Stage 5. Markets & Audiences

An assessment of current market strategy in view of shifting demographics and the rise of emerging markets.

Stage 6. Content & Engagement

A deep strategic planning Methodology to draft, build and nurture the right content approach around the brand.

Stage 7. Targeting & Distribution

Auditing, development and refining of content targeting and distribution strategy putting data at the core.

Stage 8. Performance & Measurement

Evaluating marketing performance, setting clear KPIs and a process of evaluation and iteration.

Stage 9. Partnerships & Alliances

Reviewing current use of technology and identifying disruptive forces emerging and how to tackle them.

Stage 10. Technology & Disruption

Reviewing current use of technology and identifying disruptive forces emerging and how to tackle them.

Stage 11. Knowledge & Insights

Establishing a culture for knowledge exchange internally in the workflow and externally through industry.

Stage 12. Exploration & Innovation

Prioritising innovation as a process to tackle challenges, evaluate trends and identify opportunities.

Understanding Destination Needs

A training programme designed for those supplying to and working with destinations, helping you to understand the needs of DMOs today, from strategic goals through to decision cycles.

Introduction to Understanding Destination Needs

Welcome, we're so thrilled to have you take part in this training pathway, part of the Digital Tourism Think Tank.

1. An Introduction to Destinations

Understanding the wide range of organisations responsible for tourism.

National Tourism Organisations

Understanding the wide range of organisations responsible for tourism.

City Tourism Organisations

Primary Strategic Focus of Cities.

Regional Tourism Organisations

Primary Strategic Focus of Regional Tourism Organisations.

Enterprise & Government Agencies

Primary Strategic Focus of Enterprise, Growth and Government Agencies.

2. DMO Strategy & Tactics

How to frame your solutions and be a relevant supplier for Destinations.

DMOs in the Visitor Cycle

What’s the role of the DMO in the visitor cycle?

Partner Marketing Campaigns

Driving Impact through Partnership.

Collaborative Initiatives

Destinations are getting smarter with partner marketing.

Data as the New Gold

Destinations are getting smarter with partner marketing.