Our Programmes provide structured learning pathways on a range of essential topics, needed to support your transformation.
Sustainability Leadership Programme
This five-module learning programme provides a wide range of on-demand case studies, lessons and design templates to give you the confidence to lead your sustainability journey.
A transformation journey structured into twelve key stages, helping you to guide your organisation through a complete digital transformation process through a series of design sprints.
A training programme designed for those supplying to and working with destinations, helping you to understand the needs of DMOs today, from strategic goals through to decision cycles.
This five-module learning programme provides a wide range of on-demand case studies, lessons and design templates to give you the confidence to lead your sustainability journey.
Sustainability Leadership Programme Overview
A programme to provide destinations with the necessary insight to help their employees become sustainability leaders within the organisation.
Introduction to the Sustainability Leadership Programme
This is the start of the Sustainability Leadership Programme. In this first session, we explain some key points.
Module 1: Introduction to Sustainability Co-Design
Throughout this first module, we'll navigate sustainability with the purpose of identifying the main factors that play a role.
1.2 Sustainability Co-Design: Sustainability, Leadership and Co-Design
The second week of the first module of the Sustainability Leadership Programme consisted of two live appointments.
1.3 Sustainability Co-Design: On-Demand Material & Activities
For this week, we have prepared a series of on-demand case studies and activities for you and your team to work on depending on your objectives.
1.4 Sustainability Co-Design: Dolomiti Paganella
This case study will help you understand how the DMO’s activities can improve the life quality of the local community.
1.5 Sustainability Co-Design: thecamp
Innovation and Excellence are parts of the set of values that we presented at the beginning of the module.
1.6 Sustainability Co-Design: Îles de la Madeleine
This case study will give you an overview of how DMOs can implement design thinking principles and storytelling.
1.7 Sustainability Co-Design: Hawaii Tourism Authority
This case study will provide you with examples of how destinations can protect their cultural and natural heritage.
1.8 Sustainability Co-Design: Case Study Map
The objective of this activity is to help you and your team gather ideas.
1.9 Sustainability Co-Design: Explore Motivations and the Need for Leadership on Sustainability
Through this activity, we want to provide you with all the necessary tools and knowledge to guide a workshop with stakeholders.
1.10 Sustainability Co-Design: Gather a Collective View on Sustainability Amongst Your Team, Industry and Peers
In this part of the activity, the focus will be on shaping a vision together with your team.
1.11 Sustainability Co-Design: On-Demand Material & Activities
This week will focus on giving you access to on-demand content and activities to start progressing with your sustainability journey.
1.12 Sustainability Co-Design: Imagining the DMO in 2050
This resource will help you grasp different lines of thinking when it comes to understanding sustainability as a DMO.
1.13 Sustainability Co-Design: Tourism Council of Bhutan
This case study will give you an overview of how DMOs can achieve sustainability in the destination by taking into consideration all stakeholders.
1.14 Sustainability Co-Design: Soneva Resorts
This case study provides an integral overview of how businesses can be part of fostering positive growth.
1.15 Sustainability Co-Design: Göteborg & Co
This case study demonstrates how even those destinations that are at the forefront of sustainability can keep developing new initiatives.
1.16 Sustainability Co-Design: Case Study Map
The objective of this activity is to help you and your team gather ideas.
1.17 Sustainability Co-Design: Recruit Your Diverse Empowered Team For The Sustainability Leadership Journey
Through this activity, you'll be able to recruit a panel that will provide you with input throughout the journey.
1.18 Sustainability Co-Design: Frame Your Destination's Sustainability Journey
To complete this activity, you'll need to gather your Diverse Empowered Team and lead a workshop to generate a conversation around development.
1.19 Sustainability Co-Design: Round-Up Session
Woohoo! You've completed the first module of our Sustainability Leadership Programme.
Module 2: Understanding Sustainability
The module consists of two thought-provoking live sessions and on-demand materials.
2.2 Understanding Sustainability: On-Demand Material & Activities
During this week we have prepared a variety of on-demand material.
2.1 Understanding Sustainability: Kickoff Session
With this live session, we'll kick off module 2 of the Sustainability Leadership Programme, which focuses on understanding sustainability.
In this last module, taking place, we'll discuss the future of destination strategies, highlighting the importance of taking sustainability.
Module 5: Co-Designing Strategies for a Sustainable Future
In this last module, taking place, we'll discuss the future of destination strategies, highlighting the importance of taking sustainability.
5.1 Co-Designing Strategies for a Sustainable Future: Kickoff Session
With this session, we'll kick off the last module of the DTTT Sustainability Leadership Programme, focusing on co-design.
5.2 Co-Designing Strategies for a Sustainable Future: On-Demand Material & Activities
This week we have prepared a variety of on-demand case studies for you to explore different project initiatives and approaches in-depth.
5.3 Co-Designing Strategies for a Sustainable Future: Wonderful Copenhagen
The case study allows you to get an in-depth understanding of how innovation can foster rapid adaption to dynamic situations with design thinking.
5.4 Co-Designing Strategies for a Sustainable Future: UNWTO
This case study provides you with a comprehensive understanding of how innovation and start-up ecosystems can be a catalyst for development.
5.5 Co-Designing Strategies for a Sustainable Future: Îles de la Madeleine
This case study highlights the importance of co-creation and collaboration in developing a sustainability strategy.
5.6 Co-Designing Strategies for a Sustainable Future: Bordeaux Tourism
In this case study, Julie Benisty, from Bordeaux Tourism, explains how they use digital tools to support their digital strategy.
5.7 Co-Designing Strategies for a Sustainable Future: Case Study Map
As in the previous modules, the objective of this activity is to help you and your team gather ideas.
5.8 Co-Designing Strategies for a Sustainable Future: Conducting a Retrospective
We're giving you access to more on-demand content so you can continue to understand how you can co-design your destination's sustainability strategy.
5.9 Co-Designing Strategies for a Sustainable Future: On-Demand Material & Activities
On the second on-demand week of this module, we're giving you access to more on-demand content and activities.
5.10 Co-Designing Strategies for a Sustainable Future: IBM & SNCB
Through this case study, you'll be able to get a better understanding of how design can be integrated into processes to solve pressing challenges.
5.11 Co-Designing Strategies for a Sustainable Future: GIZ & TUI Care Foundation
This case study will provide you with the highlights of how a market-based solution approach can lead to a longer-lasting and deeper impact.
5.12 Co-Designing Strategies for a Sustainable Future: IBM
This case study will help you gain insights into how digital technologies are leading the emergence of Sustainable Enterprises.
5.13 Co-Designing Strategies for a Sustainable Future: Case Study Map
As in the previous on-demand weeks, the objective of this activity is to help you and your team gather ideas.
5.15 Co-Designing Strategies for a Sustainable Future: Round-up Session
CONGRATULATIONS! You have now completed the DTTT Sustainability Leadership Programme.
12 Stages of Transformation
A transformation journey structured into twelve key stages, helping you to guide your organisation through a complete digital transformation process through a series of design sprints.
Stage 1. The Holistic View
Welcome, we're so thrilled to have you take part in this training pathway, part of the Digital Tourism Think Tank.
Stage 2. The Visitor Cycle
This is a strategic assessment of strategic positioning considering message, channels and touchpoints.
Stage 3. Product & Experience
In order to prioritise the importance of strong product as a living part of the brand, we'll look at it from multiple angles.
Stage 4. Shaping the Brand
Conducting a full brand review, we'll identify the right tone and pitch to produce guidelines underpinning it.
Stage 5. Markets & Audiences
An assessment of current market strategy in view of shifting demographics and the rise of emerging markets.
Stage 6. Content & Engagement
A deep strategic planning Methodology to draft, build and nurture the right content approach around the brand.
Stage 7. Targeting & Distribution
Auditing, development and refining of content targeting and distribution strategy putting data at the core.
Stage 8. Performance & Measurement
Evaluating marketing performance, setting clear KPIs and a process of evaluation and iteration.
Stage 9. Partnerships & Alliances
Reviewing current use of technology and identifying disruptive forces emerging and how to tackle them.
Stage 10. Technology & Disruption
Reviewing current use of technology and identifying disruptive forces emerging and how to tackle them.
Stage 11. Knowledge & Insights
Establishing a culture for knowledge exchange internally in the workflow and externally through industry.
Stage 12. Exploration & Innovation
Prioritising innovation as a process to tackle challenges, evaluate trends and identify opportunities.
Understanding Destination Needs
A training programme designed for those supplying to and working with destinations, helping you to understand the needs of DMOs today, from strategic goals through to decision cycles.
Introduction to Understanding Destination Needs
Welcome, we're so thrilled to have you take part in this training pathway, part of the Digital Tourism Think Tank.
1. An Introduction to Destinations
Understanding the wide range of organisations responsible for tourism.
National Tourism Organisations
Understanding the wide range of organisations responsible for tourism.
City Tourism Organisations
Primary Strategic Focus of Cities.
Regional Tourism Organisations
Primary Strategic Focus of Regional Tourism Organisations.
Enterprise & Government Agencies
Primary Strategic Focus of Enterprise, Growth and Government Agencies.
2. DMO Strategy & Tactics
How to frame your solutions and be a relevant supplier for Destinations.
DMOs in the Visitor Cycle
What’s the role of the DMO in the visitor cycle?
Partner Marketing Campaigns
Driving Impact through Partnership.
Collaborative Initiatives
Destinations are getting smarter with partner marketing.
Data as the New Gold
Destinations are getting smarter with partner marketing.