Les Îles de la Madeleine on Design Thinking

Les Îles de la Madeleine is working extensively with Design Thinking techniques helping the destination to create projects and promote tourism.

The DMO of Les Îles de la Madeleine is working extensively with Design Thinking techniques that helped the destination to create projects and promote tourism.

The DMO of Les Îles de la Madeleine, in Canada, is working extensively with Design Thinking techniques that helped the destination to create projects and promote tourism. At #DTTTGlobal 2017 they shared their experience of working as a destination on storytelling and product development, involving partners and stakeholders of the industry to be part of the destination's development. Watch the talk and see how they learned to create a collaborative open innovation process with their stakeholders.

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Key Takeaways

Published on:

January 2017