From personalised travel itineraries crafted by AI algorithms to immersive virtual tours led by historical figures, the conversation swirled around generative AI's transformative potential for tourism. Alex Bainbridge, CEO and Founder of Autoura and Kevin Staüble, CPO at The Trip Boutique painted a vivid picture of DMOs leveraging AI to attract eco-conscious travellers, curate hyper-local experiences and even promote responsible tourism practices. But the discussion wasn't all positive, ethical considerations and data privacy concerns were acknowledged, underscoring the need for responsible AI development and deployment.

Listen to the Panel with Alex and Kevin below, hosted by DTTT Founder & CEO Nick Hall.

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Here are some of the Key Highlights from the conversation:

1. How AI is Personalising Travel - Hyper-personalised itineraries and interactive AI guides are creating a more engaging and immersive travel experience.
2. AI assists, not replaces humans - While AI excels at specific tasks like data analysis and content generation, human expertise remains crucial for content curation, creative direction and building trust with travellers.
3. Data privacy is paramount - Responsible development and ethical use of personal data are essential for building sustainable AI solutions in travel.
4. AI is here to stay - The tourism industry is embracing AI and its potential to personalise and enhance travel experiences is vast. However, responsible development and collaboration between humans and AI will be key to unlocking its full potential.