Alice and Sophie share how they are responding to overcrowding in Paris, developing a content strategy to promote positive geographic spread.
Alice Rampelberg and Sophie David share how they are responding to overcrowding in Paris, developing a content strategy to promote positive geographic spread and discovering new places in the city.
Alice Rampelberg and Sophie David share how they are responding to overcrowding in Paris, developing a content strategy to promote positive geographic spread and discovering new places in the city.
Alice Rampelberg and Sophie David share how they are responding to overcrowding in Paris, developing a content strategy to promote positive geographic spread and discovering new places in the city. Their main objectives focus on firstly, how to decongest Paris and secondly, reach niche tourists and encourage repeat visits to different districts at different times of the year.
There are 20 districts in Paris and, as part of a 100% digital campaign, Paris Tourisme has created 9 videos showcasing different districts presented by local celebrities. The videos are filmed in English with French subtitles to appeal to International audiences, showing authentic places, attractions and events to encourage tourists to 'Discover Another Paris’.
.webp)