We talked about Visit Sørlandet in the second section of the report about Centres of Excellence. USUS, the DMO of Sørlandet is an example of what we described as clusters for the centralisation of expertise and knowledge sharing.

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USUS represents a business cluster for cultural, adventure and tourism companies in the region of Sørlandet, in southern Norway, a proper Centre of Excellence for tourism enterprises. Few years ago we met with Heidi Sørvig, CEO of Visit Sørlandet AS, who shared with us the vision, strategy and results of the DMO’s activity together with the regional partners.