In case you missed it, here is a wrap-up of the roundtable we had last week, the second live meet-up of The Future of Urban Tourism Group. Once again, we recorded everything because we don't want our members to miss out on what's happening in this community.
In case you missed it, here is a wrap-up of the roundtable we had last week, the second live meet-up of The Future of Urban Tourism Group. Once again, we recorded everything because we don't want our members to miss out on what's happening in this community.
In this one-hour session, we presented our Sustainability Framework and went through the targets of SDG11 Sustainable Cities and Communities.
This was also the first live session for our new team member, Ana Balaguer Sánchez, who's just become part of our Knowledge Team 👩🏻💻.
You can watch the recording here ⤵️ ...
... and you can scroll across the digital board we've designed for the session here ⤵️
If you double-click on the images on the board, you'll be able to watch video case studies, interviews, or be redirected to relevant websites.
Let's see what we covered on this Mural.
The Sustainability Framework we designed aims at categorising sustainability best practices into 3 main groups, whether they are good examples of just talking about sustainability, of small actions that can be taken to drive sustainable development or models of an overarching strategy that involves the wider industry. Progressing from Saying, through Doing to Succeeding, it becomes easier to measure the impact of sustainable practices.
In 2019, Visit Monaco launched a campaign called Green is the New Glam. The initiative is definitely purpose-driven and in line with the pillars of a brand that represents Montecarlo as a destination. As we can all recognise, this leads to more questions.
In 2021, Visit Montecarlo took a step further, focusing on the actions that could help measure the impact of sustainable implementations, for example by monitoring the air quality or the level of water pollution. They are also working on a white paper that is set at understanding how residents, visitors and businesses respond to sustainability and aim at setting new goals to become more sustainable by 2030.
We believe that Think Sustainably by Helsinki Marketing is an excellent example of how to involve the whole industry in sustainable development, setting clear and achievable standards and measuring the progress of the implementation. This example really stands out because Helsinki Marketing look into sustainable practices adapting them to different sectors and allowing businesses to strive to be better. We also appreciate that the standards and criteria are set and reviewed regularly in order to encourage ongoing improvement. The idea is to promote businesses that are making the effort and implementing real changes across the industry.
Instead of coming up with a brand new agenda for the roundtable, we decided it was much more convenient and definitely more interesting to discuss one of the UN's Sustainable Development Goals. We are becoming more and more familiar with the SDGs and, at DTTT, we keep discussing how to translate the SDGs into the tourism language. You can find down below some points of discussions around 8 of the 10 targets related to this SDG.
Often tourism negatively affects the affordability of houses: more tourists means higher prices for everybody, including residents. The role of the public sector in regulating prices is indeed crucial; often the private sector influences (positively and negatively prices: an example of this is Airbnb.
A solution could be to focus on users like Val di Sole did: improve transportation for tourists and residents alike. Micro-mobility is something we hear a lot, with cities transforming their streets and allowing people to travel around by electric scooters, bikes or car sharing.
Including locals in the decision making like Atlanta Beltine. Regenerating and repurposing degraded areas to create amazing spaces for residents, tourists and opportunities for businesses.
Here, you could either find the right organisation for you, for example promoting heritage sites through UNESCO and similar listing heritage organisations. Another thought could be to promote cultural experiences such as thematic culture trails which are inclusive and transformative.
How can we increase awareness around risks? One idea could be to make tourists sign pledges where they are educated and become aware of their impact on the destination. Another focus is related to rebuilding safer places for recovery after natural disasters.
Especially after the pandemic, when we talked about building back better, we can aim at holding always higher standards, making the whole industry go beyond the basic needs of visitors, but really striving for premium.
Designing accessible experiences and products for tourists and locals shouldn't be a one-off initiative, but should always be taking into consideration. DMOs play a key role in influencing public decision making. Developing crowd monitoring apps to reduce overcrowding. The right technology exists, it is out there and just needs to be adapted to meet the requirements of the tourism industry.
Think outside the box and be bold, but again, don't just stop at the "good message" stage but invest in a real strategy and tangible steps.
In case you missed it, here is a wrap-up of the roundtable we had last week, the second live meet-up of The Future of Urban Tourism Group. Once again, we recorded everything because we don't want our members to miss out on what's happening in this community.
In this one-hour session, we presented our Sustainability Framework and went through the targets of SDG11 Sustainable Cities and Communities.
This was also the first live session for our new team member, Ana Balaguer Sánchez, who's just become part of our Knowledge Team 👩🏻💻.
You can watch the recording here ⤵️ ...
... and you can scroll across the digital board we've designed for the session here ⤵️
If you double-click on the images on the board, you'll be able to watch video case studies, interviews, or be redirected to relevant websites.
Let's see what we covered on this Mural.
The Sustainability Framework we designed aims at categorising sustainability best practices into 3 main groups, whether they are good examples of just talking about sustainability, of small actions that can be taken to drive sustainable development or models of an overarching strategy that involves the wider industry. Progressing from Saying, through Doing to Succeeding, it becomes easier to measure the impact of sustainable practices.
In 2019, Visit Monaco launched a campaign called Green is the New Glam. The initiative is definitely purpose-driven and in line with the pillars of a brand that represents Montecarlo as a destination. As we can all recognise, this leads to more questions.
In 2021, Visit Montecarlo took a step further, focusing on the actions that could help measure the impact of sustainable implementations, for example by monitoring the air quality or the level of water pollution. They are also working on a white paper that is set at understanding how residents, visitors and businesses respond to sustainability and aim at setting new goals to become more sustainable by 2030.
We believe that Think Sustainably by Helsinki Marketing is an excellent example of how to involve the whole industry in sustainable development, setting clear and achievable standards and measuring the progress of the implementation. This example really stands out because Helsinki Marketing look into sustainable practices adapting them to different sectors and allowing businesses to strive to be better. We also appreciate that the standards and criteria are set and reviewed regularly in order to encourage ongoing improvement. The idea is to promote businesses that are making the effort and implementing real changes across the industry.
Instead of coming up with a brand new agenda for the roundtable, we decided it was much more convenient and definitely more interesting to discuss one of the UN's Sustainable Development Goals. We are becoming more and more familiar with the SDGs and, at DTTT, we keep discussing how to translate the SDGs into the tourism language. You can find down below some points of discussions around 8 of the 10 targets related to this SDG.
Often tourism negatively affects the affordability of houses: more tourists means higher prices for everybody, including residents. The role of the public sector in regulating prices is indeed crucial; often the private sector influences (positively and negatively prices: an example of this is Airbnb.
A solution could be to focus on users like Val di Sole did: improve transportation for tourists and residents alike. Micro-mobility is something we hear a lot, with cities transforming their streets and allowing people to travel around by electric scooters, bikes or car sharing.
Including locals in the decision making like Atlanta Beltine. Regenerating and repurposing degraded areas to create amazing spaces for residents, tourists and opportunities for businesses.
Here, you could either find the right organisation for you, for example promoting heritage sites through UNESCO and similar listing heritage organisations. Another thought could be to promote cultural experiences such as thematic culture trails which are inclusive and transformative.
How can we increase awareness around risks? One idea could be to make tourists sign pledges where they are educated and become aware of their impact on the destination. Another focus is related to rebuilding safer places for recovery after natural disasters.
Especially after the pandemic, when we talked about building back better, we can aim at holding always higher standards, making the whole industry go beyond the basic needs of visitors, but really striving for premium.
Designing accessible experiences and products for tourists and locals shouldn't be a one-off initiative, but should always be taking into consideration. DMOs play a key role in influencing public decision making. Developing crowd monitoring apps to reduce overcrowding. The right technology exists, it is out there and just needs to be adapted to meet the requirements of the tourism industry.
Think outside the box and be bold, but again, don't just stop at the "good message" stage but invest in a real strategy and tangible steps.
In this one-hour session, we presented our Sustainability Framework and went through the targets of SDG11 Sustainable Cities and Communities.
This was also the first live session for our new team member, Ana Balaguer Sánchez, who's just become part of our Knowledge Team 👩🏻💻.
In this one-hour session, we presented our Sustainability Framework and went through the targets of SDG11 Sustainable Cities and Communities.
This was also the first live session for our new team member, Ana Balaguer Sánchez, who's just become part of our Knowledge Team 👩🏻💻.
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